General Motors is planning a market offensive that will revitalize the Buick and GMC brands with nine all-new or "significantly" refreshed models in the next 12 months.
The first of these vehicles to come is the Buick Encore, pricing for the small crossovers having just been announced. It will be followed by the refreshed GMC Acadia.
Next year, Buick will also offer new versions of the Regal and LaCrosse, most likely facelifts, but also new powertrain options (1.6 turbo with 180 hp) and a wagon model.
“While we continue to make strong progress in fuel economy gains on our full-size trucks, we know that there is a group of customers who want the functionality of a truck but may not need full-size pickup,” said Tony DiSalle, vice president of Buick and GMC Marketing. “We believe that introducing a new, agile and efficient mid-size Canyon will meet the needs of many pickup buyers.”
"Both brands report more than 40 percent conquest sales. Buick was the only automotive brand in the United States to reduce the average age of its buyer during the past five years, and GMC continues to attract more female buyers and – with Denali vehicles – more import and luxury owners," said Sweeney.
Next year, Buick will also offer new versions of the Regal and LaCrosse, most likely facelifts, but also new powertrain options (1.6 turbo with 180 hp) and a wagon model.
“While we continue to make strong progress in fuel economy gains on our full-size trucks, we know that there is a group of customers who want the functionality of a truck but may not need full-size pickup,” said Tony DiSalle, vice president of Buick and GMC Marketing. “We believe that introducing a new, agile and efficient mid-size Canyon will meet the needs of many pickup buyers.”
"Both brands report more than 40 percent conquest sales. Buick was the only automotive brand in the United States to reduce the average age of its buyer during the past five years, and GMC continues to attract more female buyers and – with Denali vehicles – more import and luxury owners," said Sweeney.