28 Aug 2012, 12:02 UTC · By: Mihnea Radu / Among the most exciting concept car at this year’s Pebble Beach Concours d'Elegance was the new fruit of the partnership between BMW and coachbuilder Zagato, the Z4 Roadster. It’s a...
28 Jul 2009, 12:05 UTC · By: Alina Dumitrache / Audi owned again by BMW... at least from the marketing stand point. Both automakers are well-known for their billboard fight ever since BMW taught Audi how chess should be played, and applied a firs...
18 May 2009, 06:43 UTC · By: Alina Dumitrache / As we were saying a couple of weeks ago, BMW started a new campaign to promote the new Z4 Roadster, online and offline as well, from homepages takeover on MSN and Yahoo, to TV ads and a documentary...