Subaru Game Day Dog Walk Event a Success
14 Feb 2011, 07:48 UTC · By: Alina Dumitrache / Subaru’s seventh Puppy Bowl initiative seems to have a enjoyed a great deal of success, as the company has reported a 500% increase in planned social and viral engagement. More than 116,000 pe...
Mazda Announces Facebook Deals Launch
31 Jan 2011, 10:45 UTC · By: Alina Dumitrache / The British division of Mazda announced today the launch of the UK’s first social network ecommerce opportunities through the Facebook Deals. Getting straight to the point, Mazda is offering ...
The Story of Saab Ad Campaign Launched
28 Jan 2011, 07:34 UTC · By: Alina Dumitrache / The North American division of Saab seems to be meaning business, as it has announced a new multi-faceted national advertising campaign designed to raise brand awareness in the United States. Dubbed...
Suzuki Announces Elena Myers Signing
22 Jan 2011, 15:20 UTC · By: Alina Dumitrache / American Suzuki (ASMC) announced the signing of Elena Myers to a unique AMA Pro Road Racing sponsorship program today, at the New York International Motorcycle Show. She will compete in the 2011 AMA...
Acura Launches 'Compete Like a Pro' Facebook Challenge
18 Jan 2011, 08:53 UTC · By: Alina Dumitrache / The refreshed 2011 model TSX Sport Wagon now benefits from a social marketing campaign that also represents Acura’s first-ever Facebook contest. Dubbed “Compete Like a Pro,” the ca...
Opel Car Design Competition Tops 200 Entrants
9 Nov 2010, 08:23 UTC · By: Alina Dumitrache / The initiative launched by the German automaker last month is already enjoying a great deal of success, as Opel announced today that it has surpassed 200 entrants to its design competition.The stude...
Saab Launches Spotify on Facebook
25 Aug 2010, 13:20 UTC · By: Alina Dumitrache / Swedish automaker Saab has announced the launch of a new music tab posted on the official Facebook page, enabling drivers to find songs and playlists added by other music loving Saab fans. Via the m...
Audi Reveals Tony Stark Innovation Winner: LuminAR
9 Jul 2010, 07:55 UTC · By: Alina Dumitrache / Following the "Stark Expo & Audi Present: The Tony Stark Innovation Challenge" social media competition launched back in April, the German automaker announced today the name of the win...
Fiesta Movement 2: It's a Wrap!
7 Jul 2010, 07:34 UTC · By: Alina Dumitrache / Ford Fiesta’s social media adventure concluded yesterday, with a team from Houston that has been named the winner of the Fiesta Movement Chapter 2. As winners, agents Mark and Amber will each ...
Ford Fiesta Starts Social Media Connected Trip
13 May 2010, 07:32 UTC · By: Alina Dumitrache / The research project launched by Ford and the University of Michigan in late 2009 concludes today with the first ever social media-connected road trip. Dubbed ‘American Journey 2.0’, the...
Fiesta Movement II Murals Marked the Spot
4 May 2010, 08:12 UTC · By: Alina Dumitrache / The first mission the Fiesta Movement II agents had to fulfill, "Fiesta Marks the Spot," completed successfully, Ford revealed today. Agent teams were asked to create wall murals in their ...
Chevrolet Connects to Consumers through Social Media
9 Mar 2010, 15:55 UTC · By: Alina Dumitrache / Chevrolet will launch three social-media applications at South by Southwest, as a pilot test of emerging technologies that will help the carmaker connect with consumers and to learn what attendees f...
2011 Ford Fiesta On the Road to Promote ‘If I Can Dream’ Series
16 Feb 2010, 08:37 UTC · By: Alina Dumitrache / Ford’s new small car is on its way to stardom, as it has already started to support five aspiring young artists promoting Simon Fuller's new reality show "If I Can Dream," which...
ADP Launched Facebook Management Software for Dealers
15 Feb 2010, 10:12 UTC · By: Alex Vasile / Car dealers have an easier way of keeping control of their Facebook page, as Dealer Services Group of Automatic Data Processing, Inc. announced the launch of new Social Media / Reputation Management...
Twitter and Facebook Increase Their Automotive Market Penetration
9 Feb 2010, 15:28 UTC · By: Andrei Tutu / A recent independent study indicates that U.S. dealerships have considerably increased their social media presence in their efforts to increase sales. The report, issued by GOSO, a web and social...
Suzuki Announces Lineup for the 2010 Chicago Auto Show
7 Feb 2010, 21:49 UTC · By: Alina Dumitrache / The North American division of Japanese carmaker Suzuki recently revealed what it has prepared for the 2010 Chicago Auto Show visitors, with the 2010 Suzuki Kizashi leading the charge. The sport se...
SLS AMG Gets Promoted on iPhone and Facebook
28 Jan 2010, 14:57 UTC · By: Alina Dumitrache / As part of the marketing campaign that kicked-off in September at the 2009 IAA, the SLS AMG is strongly promoted via print advertising, a TV spot and a new iPhone application. The marketing mix will...
Audi Supports Super Bowl Green Police Ad
28 Jan 2010, 08:16 UTC · By: Alina Dumitrache / Audi’s third Super Bowl ad is now supported by a social media campaign, the carmaker announced. The campaign aims to educate consumers about the environmental impact of their everyday actions ...
2011 Ford Fiesta Starring in ‘If I Can Dream’ Series
17 Dec 2009, 08:24 UTC · By: Alina Dumitrache / After it has played the key role in the Fiesta Movement marketing campaign, the 2011 Ford Fiesta prepares for its next assignment in a new series called ‘If I Can Dream’, that will strea...
Nissan Launches LEAF Zero Emissions Student Competition
17 Nov 2009, 08:11 UTC · By: Alina Dumitrache / In conjunction with the Nissan LEAF Zero Emission Tour, the Japanese carmaker also launched a student competition, that challenges university and college students to express how the Nissan LEAF has ...