Nissan Innovation for All Launches in the US
26 Aug 2010, 08:11 UTC · By: Daniel Patrascu / {img align=left}Japanese manufacturer Nissan if planning a shift from its former marketing campaigns in the US with the launch of the new Innovation for All, a several-months long campaign aimed at...
Hyundai Extends Uncensored Facebook Campaign
13 Aug 2010, 09:52 UTC · By: Alina Dumitrache / Twenty-five consumers will be selected on August 30 to test drive the all-new 2011 Sonata for the next 30 days, Hyundai announced today, sharing their opinions via Hyundai's social media channe...
Lexus Targets German Rivals in Print Ads
31 Jul 2010, 13:01 UTC · By: Daniel Patrascu / German luxury manufacturers have fallen right into the sights of Japanese carmakers in recent weeks, after a sort of guerrilla war started at the Goodwood Festival of Speed between Nissan and Porsch...
Speed Kills Ripple Effect
29 Jul 2010, 12:51 UTC · By: Daniel Patrascu / Speed kills, and that's a fact nobody really needs to be reminded of. But there are few those who also know that aside from killing you, speed kills countless others, on the inside. It kills th...
Saab Debuts 'Change Perspectives' Campaign in the US
29 Jun 2010, 07:34 UTC · By: Alina Dumitrache / The North American division of Saab is set up to introduce the new 9-5 model to the US customers, as the new sedan will arrive at nationwide dealerships in mid-July. Dubbed "Change Perspective&...
Mercedes Launches Media Blitz for New Models
10 Jun 2010, 09:02 UTC · By: Daniel Patrascu / German carmaker Mercedes Benz announced today the launch of a wide-ranging communications campaign of gargantuan proportions, to support the launch of the projected 16 new or upgraded models to hit ...
2011 Ford Fiesta Gets Its Own e-zine
4 Jun 2010, 06:35 UTC · By: Daniel Patrascu / The unorthodox approach American manufacturer Ford chose for the promotion of the new Fiesta on the American market continues in force, as the carmaker announced the launch of an online fashion maga...
Ford Launches Fiesta "Inspired by Color" Casting Call
13 Apr 2010, 08:30 UTC · By: Alina Dumitrache / The stir caused by Ford’s new Fiesta exploded yesterday, when the American manufacturer announced it has kicked-off a casting call for the company’s "Inspired by Color" campaig...
Volkswagen Thinks Blue, Goes Green
26 Feb 2010, 09:46 UTC · By: Daniel Patrascu / Two of the most used words in the automotive industry form the backbone of Volkswagen's new image and marketing campaign, launched today by the German carmaker in Wolfsburg. Meant as a tool to...
Allstate Announces Custom Motorcycle Giveaway
19 Feb 2010, 09:21 UTC · By: Alex Vasile / Allstate Insurance Company announced that its motorcycle safety awareness campaign will feature a very special prize: a custom motorcycle designed by legendary bike builder Dave Perewitz during its ...
smart Debuts New Brand Campaign with Fleeing Hot Dogs
13 Feb 2010, 07:33 UTC · By: Alina Dumitrache / Starting Tuesday, February 16, smart will be kicking-off a new international brand campaign through several ten-second spots. These spots include fleeing ‘Hot Dogs’ and a filling station...
New VW Das Auto Campaign Kicks Off at the Super Bowl
13 Jan 2010, 08:18 UTC · By: Alina Dumitrache / The first work created for Volkswagen by its new creative agency, Deutsch LA, premiered yesterday during the third quarter of Super Bowl XLIV. According to Volkswagen, the 30-second spot reportedly ...
SEAT Presents New UK Ad Campaign
21 Dec 2009, 13:06 UTC · By: Alex Vasile / SEAT decided to take a new approach and started an aggressive advert campaign which runs from December 19 on the Internet, on TV and across printed media. The new ads show the famous Cupid ...
2010 Audi Brand Ambassador: Justin Timberlake
16 Dec 2009, 11:03 UTC · By: Alina Dumitrache / German car brand Audi named Justin Timberlake, the American pop musician and actor, as their star ambassador for 2010. Recently, Justin and Heroes actress Dania Ramirez headed to Los Angeles to film...
2010 Ford Mustang Skates Unleashed in LA
3 Dec 2009, 10:50 UTC · By: Alina Dumitrache / Filmmaker gets to unleash his Mustang side... As part of the Ford ’10 Unleashed' campaign, director Jeff Richter, with the help of professional skateboarders Pat Duffy and Jake Brown, too...
Revive Your Ride! Campaign Kicks-Off
23 Nov 2009, 15:32 UTC · By: Alina Dumitrache / Since motorcycle and ATV sales have been strongly affected by the challenging economic climate, an industry group has launched a campaign destined to help raise consumer awareness about special deal...
MADD Reports 3 Years of Progress in Eliminate Drunk Driving
20 Nov 2009, 10:51 UTC · By: Alina Dumitrache / The MADD (Mothers Against Drunk Driving) Campaign to Eliminate Drunk Driving is celebrating its third anniversary today, so the organization thought of making public some key points in the progress ...
Subaru Urges Customers to Share the Love... Again
19 Nov 2009, 10:34 UTC · By: Alina Dumitrache / Subaru will kick off its second Share the Love marketing campaign, developed by the company's brand agency, Carmichael Lynch, this weekend, aiming to encourage Subaru customers in selectin...
Ford Supports Football’s Anti-Racism Campaign
30 Oct 2009, 11:02 UTC · By: Alina Dumitrache / The British division of Ford recently hosted the fourth ‘Kick It Out’ event at the Centre for Engineering and Manufacturing Excellence at Ford Dagenham, dedicated to strengthen football...
Fuerza Bruta Live Show Presented by Lexus
30 Oct 2009, 09:24 UTC · By: Alina Dumitrache / It’s a busy year for Lexus, as the carmaker celebrates its 20th anniversary in the United States. The company is therefore getting involved in all sorts of promotions and campaigns to strength...