Infiniti Brand Refresh Includes New 3D Logo, Visual, Audio, Plus Scent Identity
23 Jun 2023, 06:55 UTC · By: Aurel Niculescu / The Japanese automaker officially kicked off its first sales in North America in late 1989; now, the division is revamping its entire visual identity
New Boat Brand Veer Debuts at CES, Will Focus on Bringing Boating to the Masses
6 Jan 2023, 17:04 UTC · By: Ancuta Iosub / Parent company Brunswick Corporation also presented the first product in the Veer lineup, the X13 boat, specifically designed for new boaters
Mercedes-Benz Is Still the World's Most Valuable Luxury Car Brand
3 Nov 2022, 16:54 UTC · By: Florin Amariei / The German automaker strengthens its position in the “Best Global Brands” ranking. This shows just how important EVs have become. Here’s why
Kia Used “Pyrodrones” to Light Up Reinvented Logo, Set Guinness World Record
6 Jan 2021, 12:13 UTC · By: Aurel Niculescu / The South Korean company took to the skies for a fireworks show worthy of a record in order to highlight its new brand logo and “Movement that inspires” slogan
Rolls-Royce Ready for the Next Chapter, Presents Itself as "House of Luxury"
25 Aug 2020, 14:21 UTC · By: Aurel Niculescu / The BMW AG British luxury brand carefully reestablishes itself with a new identity that seeks to further appeal to a younger audience
Volkswagen Wraps Driver Assistance Tech in New Clothes, to Call Them IQ.DRIVE
14 Dec 2018, 13:40 UTC · By: Daniel Patrascu / IQ.DRIVE is the generic name under which all of the company ’s driver assistance technologies will be included : driving, parking, and safety.
Tesla Tops Research on Car Brands That Offer the Best Customer Experience
14 Oct 2016, 17:21 UTC · By: Vlad Mitrache / Even though it came out on top among fellow car makers, Tesla is trailing Pampers and Huggies in Group XP's study on brand satisfaction
Tesla Steals VW's Spot in the Top 10 Most Valuable Car Brands in the World
8 Jun 2016, 16:27 UTC · By: Vlad Mitrache / One brand's misfortune is another one's chance to shine, and we've had plenty of both lately - the former for Volkswagen, and the latter for Tesla
KBB: Porsche Is the Coolest and Best Performance Brand
6 Apr 2012, 09:03 UTC · By: Mihnea Radu / For the 2012 Brand Image Awards, which gave us insight into the car buyer’s perception of the various automobile brands in America, Kelley Blue Book has awarded Porsche with the title “C...
Ford Will Introduce a New Sub-Brand
10 Oct 2011, 16:00 UTC · By: Andrei Tutu / It looks like Jaguar Land Rover is not the only carmaker looking to boost its Chinese operations these days, as Ford is also following this pathway, with the Blue Oval set to introduce a new sub-bra...
Toyota Still Number One: Interbrand
5 Oct 2011, 14:01 UTC · By: Andrei Tutu / A recent global brand value report released by Interbrand shows that Toyota has kept its number one automotive brand position, with the Japanese carmaker ranking 11 in the overall statistics, which ...
Aston Martin Is the Coolest British Brand
28 Sep 2011, 13:56 UTC · By: Andrei Tutu / Did you know that Aston Martin is “smooth, sexy and sophisticated”? No, these are not our words - they belong to the CoolBrands Council, which has named the carmaker the coolest British ...
BMW, China's Most Desired Brand
24 Mar 2011, 11:25 UTC · By: Daniel Patrascu / China, the land of new opportunities for auto makers, is proving to grow much faster in terms of taste than most would have believed. Unlike neighboring India, for instance, who still likes car mode...
Toyota Planning New Brand for China
25 Feb 2011, 14:12 UTC · By: Bogdan Popa / Just like some other brands in the industry, Japanese manufacturer Toyota is planning to create an entirely new brand that will be in charge with building and selling small cars in China. After Gene...
Jimmy Choo vs. M5. Louboutin vs. AMG. Catwalk cars.
27 Jan 2011, 15:17 UTC · By: Charles Darveight / Not long ago, I went along with a friend to visit a veritable modern temple, a museum of famous shoe designers. Ok, I must admit it was actually a Dubai mall during the sales season, but you can ima...
St. Louis Auto Show Swamped by Chrysler Vehicles
27 Jan 2011, 14:30 UTC · By: Daniel Patrascu / Having attended the 2011 North American International Auto Show (NAIAS) with a huge number of models, Chrysler is now planning to swamp more auto shows in North America with pretty much the entire ...
Mercedes-Benz, Germany's Strongest Brand
26 Nov 2010, 10:10 UTC · By: Daniel Patrascu / The end of the year is approaching fast, making the remaining month a perfect one for all types of ton tens, charts and awards for those who performed the best, or worst, the 2010. In Germany, such ...
Saturn Fans Try To Save The Brand
21 Nov 2012, 14:06 UTC · By: Vali Mihaescu / Saturn car fans around the world joined forces to sign a petition and try to convince General Motors to give the Saturn brand another chance. After hearing that GM planned to end Saturn's days ...
Show Me Your Car and I'll Tell You Who You Are...
21 Nov 2012, 14:06 UTC · By: Madalina Iancu / When I wait at the traffic lights to pass through a crowded junction, I can not help staring at my next car neighbors and imagine stories about who's behind the wheel. It's a nice thing to...
GM Foretells Certified Service Brands
9 Nov 2010, 08:12 UTC · By: Andrei Costea / General Motors will provide each of its four brands, Chevrolet, Buick, GMC and Cadillac, with their own Certified Service brand, as part of its initiative to strengthen its marketing focus around it...