Kia Soul Rides the New-Age Marketing Wave
21 Jun 2010, 14:21 UTC · By: Andrei Tutu / Kia Motors’ U.S. division announced that it will launch a innovative marketing campaign for the Soul model, with the project bringing the vehicle at the center of the world wide web communicat...
2011 VW Polo GTI Breaks Cover on Facebook
14 Jun 2010, 14:16 UTC · By: Alina Dumitrache / Previewed back in February and having its official public debut at the Geneva Auto Show a month later, the 2011 Polo GTI is now the first Volkswagen product that uses a social model platform for its...
Porsche Will Not Race MINI
14 Jun 2010, 11:37 UTC · By: Andrei Tutu / The MINI VS Porsche challenge is over before it has ever began, as Porsche has issued a press release refusing the battle.As we reported last week, MINI USA’s top man (a former Porsche employe...
Ford Launches Falcon Turns 50 Facebook Contest
9 Jun 2010, 11:01 UTC · By: Andrei Tutu / Ford’s Australian division has prepared a special gift for the Falcon model, offering customers and fans the opportunity to win what the company calls “the Ultimate Ford Experience&rdquo...
Peugeot RCZ Designer to Answer Questions on Twitter
7 Jun 2010, 08:57 UTC · By: Andrei Tutu / Peugeot’s latest marketing campaign for the RCZ will see the French automotive manufacturer use Twitter to host a question & answer session with Boris Reinmoller, the designer of the vehic...
Honda Launches Mode Art CR-Z Facebook Application
4 Jun 2010, 13:51 UTC · By: Andrei Tutu / Honda UK has debuted an innovative facebook application that uses information from the user’s profile pages to create a personal piece of digital artwork. The campaign was created to support t...
Peugeot RCZ Facebook Competition Looks for the Chosen One
5 May 2010, 08:08 UTC · By: Alina Dumitrache / If you’re not having two pennies to rub together, but think you have a creative mind, than this might be your chance of winning one Peugeot RCZ sports coupe. To coincide with the UK launch of ...
Peugeot UK Now on Facebook
16 Apr 2010, 06:43 UTC · By: Andrei Tutu / In today’s marketing flooded world, automotive manufacturers must not only use all the communications channels available but also fully exploit each one’s potential in order to climb the...
Chevrolet Camaro Convertible Revealed on Facebook
15 Apr 2010, 06:43 UTC · By: Andrei Tutu / Topless is always a good thing, especially when it comes to badass....cars, like the Chevy Camaro. The convertible version of the muscle car is one of the most anticipated open top vehicle in the U....
BMW Group View Launched on Social Media
25 Mar 2010, 11:51 UTC · By: Alina Dumitrache / After the BMW, MINI and BMW Motorrad brands increased in popularity among the Web 2.0 world users, the German manufacturer decided it was time to show its fans ideas and visions that go beyond speci...
Dealers Waiting to Get Reinstated Receive Mixed Signals
22 Mar 2010, 11:27 UTC · By: Alex Vasile / Some of the GM dealers from the United States waiting to get reinstated are now getting mixed signals. Mark Reuss, president of GM North America, responded this month to a Facebook message from a re...
MINI Hollywood in Geneva
3 Mar 2010, 09:09 UTC · By: Alina Dumitrache / Marking the launch of the fourth model in the brand’s lineup, the Countryman, MINI debuted an unconventional marketing campaign at this year’s Geneva Auto Show. The city built on Lake ...
Volvo DRIVe Challenge Accepted by 65,000 Facebook Teams
19 Feb 2010, 09:10 UTC · By: Alina Dumitrache / The power of the social media has again been demonstrated, as Volvo announced that its "DRIVe Around the World" challenge became the most installed branded application on Facebook in 2009....
Seat Ibiza Cupid on Facebook
17 Feb 2010, 11:00 UTC · By: Andrei Tutu / SEAT’s Cupid character is back: now, he is willing to let fans take over, using a new Facebook page.The “hate it or love it” character was the star of the SEAT Ibiza Cupra adverisi...
Twitter and Facebook Increase Their Automotive Market Penetration
9 Feb 2010, 15:28 UTC · By: Andrei Tutu / A recent independent study indicates that U.S. dealerships have considerably increased their social media presence in their efforts to increase sales. The report, issued by GOSO, a web and social...
Dodge Facebook "Super Beard" Contest
8 Feb 2010, 21:02 UTC · By: Andrei Tutu / Dodge has introduced an innovative body modification contest: The “Super Beard” asks participants to grow a beard and post it on their Facebook profile. The contest started on Sunday...
Win a 2010 Toyota Prius On Facebook
29 Jan 2010, 09:13 UTC · By: Alina Dumitrache / Social networking website Facebook is getting used by more and more carmakers or automotive-related companies in promoting their campaigns, vehicles and marketing initiatives. Recently, the 30 deale...
VW SuperBowl Ad to Spotlight Punch Dub Game
29 Jan 2010, 07:53 UTC · By: Alina Dumitrache / The North American division of Volkswagen announced it will debut the ‘Punch Dub’ campaign in a 30-second ad during the third quarter of Super Bowl XLIV and through a new online campaign...
SLS AMG Gets Promoted on iPhone and Facebook
28 Jan 2010, 14:57 UTC · By: Alina Dumitrache / As part of the marketing campaign that kicked-off in September at the 2009 IAA, the SLS AMG is strongly promoted via print advertising, a TV spot and a new iPhone application. The marketing mix will...
Sarah Henderson, Fritz's Daughter Rages Out on Facebook
2 Dec 2009, 16:21 UTC · By: Daniel Patrascu / What you are about to read here is rated +18, so please, send the kids to watch WWE or something... As you have undoubtedly found out by now, GM's CEO, Fritz Henderson, is no longer GM's C...