autoevolution

autoevolution's Chevrolet Month

Whenever one says the word GM, the mind immediately generates the image of the Chevrolet bowtie. The American corporate behemoth, owner of more brands than we care to count, has become synonymous with this particular nameplate because, well, that was more or less the plan all along.

Today, Chevrolet is one of the most visible carmakers out there, and it is one of the most stable and widespread names in the auto industry. From the U.S to China and everywhere in between, there are bowties for every taste and pocket, just like intended.

We have the big Silverado pickups and the mighty Camaro, the iconic Corvette now with a mid-engine layout, the Suburban, the longest-running nameplate in automotive history, and many other perhaps less impressive nameplates, like the Trax, Sonic, or Bolt.

Chevrolet the carmaker was born 109 years ago out of the need of General Motors founder William Durant to get back in the corporate saddle after being removed in 1910. It came to be as Durant was beginning to dream a world where a car company could own more than just one marque, each with its own car lines, dreams and aspirations.

Durant set up the company together with Louis Chevrolet. The Swiss-born was at the time a driver for Buick, and a good one at that, as he caught Durant’s eye. The two quickly grew close together and, as was his habit with close friends, Durant soon decided to give Chevrolet his own car brand.

So, in November 1911 the Chevrolet Motor Car Company was born, and for a number of years it fought to make a name for itself. It quickly did and, using the new entity, Durant managed to buy his way back into GM in 1918 - only to be once again removed a year later.

But despite Durant’s problems, Chevy as it would become known, survived. After the executive’s second ousting, GM’s top brass decided to build "a car for every purse and purpose" under the Chevrolet name, and kick the hell out of Ford in the process. It is now when Chevrolet becomes General Motors’ main brand, a reality that survives to this day.

Since the story of Chevrolet began in a November more than a century ago, we decided to dedicate this month to the American brand, so stay tuned for a flood of stories with the carmaker, its cars, and its exploits at their core.

Editor's note: This special feature by autoevolution was not sponsored or supported by a third-party.
Chevrolet Silverado HD Duramax L5P Diesel Now Available With S400 Turbo Kit
Chevrolet Silverado HD Duramax L5P Diesel Now Available With S400 Turbo Kit

27 Nov 2020, 15:18 UTC · By: Mircea Panait / It may not be street legal or California legal, but the S400 Turbo Kit by Wehrli Custom Fabrication has been proven to make more than 1,000 wheel horsepower

 
1977 Chevrolet Monte Carlo Landau Is the Unsung Bowtie on the Month
1977 Chevrolet Monte Carlo Landau Is the Unsung Bowtie on the Month

27 Nov 2020, 12:55 UTC · By: Daniel Patrascu / 1977 Chevrolet Monte Carlo Landau is one of the most interesting cars we've seen during our Chevrolet Month Coverage this November

 
1965 Chevy Malibu SS Will Put a Vintage Convertible Smile on UK's Dreary Weather
1965 Chevy Malibu SS Will Put a Vintage Convertible Smile on UK's Dreary Weather

27 Nov 2020, 10:31 UTC · By: Aurel Niculescu / We're fast approaching those gloomy winter days, so it's time to plan ahead for the 2021 summer holiday season and check out this classic U.S. open-top

 
Virtually Untouched, 5-Mile 2019 Corvette ZR1 Asks a Proper Buck for the Bang
Virtually Untouched, 5-Mile 2019 Corvette ZR1 Asks a Proper Buck for the Bang

27 Nov 2020, 08:53 UTC · By: Aurel Niculescu / Anyone who doesn't feel like waiting for GM to bring out the C8 Chevrolet Corvette ZR1 should hurry up and decide if the C7 could fit the bill instead

 
2022 Chevy Silverado and GMC Sierra Reportedly Getting Super Cruise Subscription
2022 Chevy Silverado and GMC Sierra Reportedly Getting Super Cruise Subscription

27 Nov 2020, 08:20 UTC · By: Aurel Niculescu / A new report sheds a bit more light on the subscription prices of General Motors' Super Cruise technology, and more pickups are on the list

 
1967 Camaro 327 Is Full of Rust, Needs New Windows and Brakes, Still a Looker
1967 Camaro 327 Is Full of Rust, Needs New Windows and Brakes, Still a Looker

27 Nov 2020, 06:55 UTC · By: Bogdan Popa / A first-year Camaro coming with several holes in its body is a project car that deserves some attention; now listed for auction on eBay

 
This 1960 Chevrolet El Camino Combines LS6 Power With Red Wood Bed Floor
This 1960 Chevrolet El Camino Combines LS6 Power With Red Wood Bed Floor

27 Nov 2020, 01:09 UTC · By: Mircea Panait / Listed at $85,000 or best offer, this Elky can talk the talk but also walk the walk thanks to 450 free-breathing horsepower

 
Consumer Reports: 2021 Chevrolet Silverado Tops "10 Least Reliable Cars" List
Consumer Reports: 2021 Chevrolet Silverado Tops "10 Least Reliable Cars" List

26 Nov 2020, 21:58 UTC · By: Mircea Panait / The Chevrolet Silverado 1500 is a "don't buy" according to Consumer Reports, and the Colorado hasn't scored too well either in terms of predicted reliability

 
1957 Chevrolet One-Fifty Wagon Flexes V8 Truck Engine, 1965 Impala SS Seats
1957 Chevrolet One-Fifty Wagon Flexes V8 Truck Engine, 1965 Impala SS Seats

26 Nov 2020, 19:02 UTC · By: Mircea Panait / It may be packing a truck engine, but the Vortec 6000 small-block V8 in this one-of-a-kind 150 is cranking out 450 horsepower

 
1968 Chevrolet Corvette 383 Race Car Looks Like Old-School Driving Fun
1968 Chevrolet Corvette 383 Race Car Looks Like Old-School Driving Fun

26 Nov 2020, 16:25 UTC · By: Mircea Panait / Converted into a track car in the early 2000s, this C3 is currently looking for a new owner willing to give it the beans every weekend or so

 
2021 Chevrolet Silverado Carhartt Edition Price Revealed, Looks Good in Black
2021 Chevrolet Silverado Carhartt Edition Price Revealed, Looks Good in Black

26 Nov 2020, 16:08 UTC · By: Vlad Mitrache / Carhartt makes clothes for the hard-working man and, since the hard-working man drives a pickup truck, Chevrolet and Carhartt got together and made this

 
Ready, Set, Bolt On Your '70-'81 Camaro or Firebird to the All-New SPEC Chassis
Ready, Set, Bolt On Your '70-'81 Camaro or Firebird to the All-New SPEC Chassis

26 Nov 2020, 14:29 UTC · By: Aurel Niculescu / Roadster Shop has recently announced the introduction of the eagerly awaited SPEC chassis setup for the second-generation Chevrolet Camaro and Pontiac Firebird

 
2021 Chevrolet Trax Gains New Turbo Engine With More Power, Loses Premier Trim
2021 Chevrolet Trax Gains New Turbo Engine With More Power, Loses Premier Trim

26 Nov 2020, 13:31 UTC · By: Mircea Panait / Even though it's an old fellow compared to its rivals, the Trax still makes a lot of sense for the 2021 model year thanks to its great value for money

 
Red and Black 1968 Chevrolet C10 Has the Perfect Retro Vibes
Red and Black 1968 Chevrolet C10 Has the Perfect Retro Vibes

26 Nov 2020, 13:07 UTC · By: Daniel Patrascu / 1968 Chevrolet C10 is one of the simplest, yet most effective C10 conversions we've seen all month as part of our Chevrolet coverage

 
This Chevy 3500HD Limousine Is the ‘90s on Wheels and It's for Sale
This Chevy 3500HD Limousine Is the ‘90s on Wheels and It's for Sale

26 Nov 2020, 12:18 UTC · By: Elena Gorgan / Listing from Iowa could be your way to relive the good old days, with a truck limo that’s large enough for all your close friends and can still haul stuff

 
Lifted 1972 Chevy Suburban 4x4 Is Black Panther-Clean Outside, Disastrous Inside
Lifted 1972 Chevy Suburban 4x4 Is Black Panther-Clean Outside, Disastrous Inside

26 Nov 2020, 12:09 UTC · By: Aurel Niculescu / Here's an automotive example of “don't judge a book by its cover,” because this Suburban looks spectacular on the outside but hides a nasty secret inside

 
1962 Chevrolet Bel Air ShowLow Scrapes the Asphalt in Style
1962 Chevrolet Bel Air ShowLow Scrapes the Asphalt in Style

26 Nov 2020, 10:33 UTC · By: Daniel Patrascu / 1962 Chevrolet Bel Air ShowLow is one of the most extreme custom builds of its kind and winner of multiple awards, selling next month

 
Nathan Apodaca Trades In the Nissan He Got for Free for a New Chevy Silverado
Nathan Apodaca Trades In the Nissan He Got for Free for a New Chevy Silverado

26 Nov 2020, 09:23 UTC · By: Elena Gorgan / The most surprising viral star of 2020 “ghosts” the truck he was offered in October for a five-star upgrade in rags-to-riches TikTok story

 
1960 Chevrolet C/K Pickup Is a Barely Started Custom Project, in Need of Rescue
1960 Chevrolet C/K Pickup Is a Barely Started Custom Project, in Need of Rescue

26 Nov 2020, 09:12 UTC · By: Daniel Patrascu / 1960 Chevrolet C/K in horrible condition, but with most of the parts needed to transform itself into a real head turner available, is selling for under $10k

 
Very Original and Very Unmolested 1969 Caprice Is Simply Irresistible
Very Original and Very Unmolested 1969 Caprice Is Simply Irresistible

26 Nov 2020, 08:57 UTC · By: Bogdan Popa / A 1969 Chevrolet Caprice is up for grabs on eBay; according to the listing, everything, both inside and outside, is original