What’s Your BMW Story?
9 May 2014, 09:03 UTC · By: Gabriel Nica / For many of us (probably 90 percent of those reading our BMW Blog) our car has long went beyond the ‘object’ status. For most of us, our car is a member of the family, just as much as th...
BMW 2 Series Ad Considered Inappropriate in Australia
30 Apr 2014, 12:03 UTC · By: Gabriel Nica / We’re living some rather interesting times, there’s no doubt about that. Apparently, in our day and age it’s perfectly fine to have movies portraying explicit scenes and gory death...
Win a Chance to Test Drive BMW’s New Models in 2014
13 Feb 2014, 18:33 UTC · By: Gabriel Nica / BMW UK thought of a brilliant idea to properly launch the M235i in the old kingdom. They are offering fans the chance to win a testing session with every new model the Germans will bring to the isla...
BMW i8 Commercial: Sightings
13 Feb 2014, 17:17 UTC · By: Mihnea Radu / Besides the awesome ad inspired by Arthur C. Clarke we showed you yesterday, there's another excellent BMW commercial for the i8 plug-in hybrid sportscar being show on television right now. ...
Fresh Batch of M235i Commercials Coming in from Canada
13 Feb 2014, 09:33 UTC · By: Gabriel Nica / BMW Canada also wants a piece of the new 2 Series pie and started rolling out a couple of new commercials of the new model, trying to make it more popular. Sure, the clips are mostly only 15 seco...
Win Tickets to England vs Ireland in the RBS 6 Nations with BMW
11 Feb 2014, 20:03 UTC · By: Gabriel Nica / BMW wants to join in in as many sporting competitions as possible, it seems, as they are endorsing almost every possible event they can put their hands on. It’s only natural if you think about...
BMW Canadian Olympic Ad Talks about Powering Performance
11 Feb 2014, 17:48 UTC · By: Gabriel Nica / By now, everyone knows that BMW is the official partner of Team USA at the 2014 Sochi Olympics but fewer people knew that a similar partnership was signed with the Canadian team before the event beg...
BMW Commercial Featuring Brooklyn Decker Debuts
11 Feb 2014, 11:03 UTC · By: Gabriel Nica / BMW is taking yet another step in its marketing strategy, this time with Brooklyn Decker as the main character that, somehow suggests that you don’t let opportunity pass. Speaking on her ne...
BMW Explains Why You Should Get an i3 with Latest Commercials
10 Feb 2014, 11:13 UTC · By: Gabriel Nica / The first ever, all-electric BMW, the i3, is currently the car you should get if you live in a big, American city. The car will go on sale in the US next month and BMW is really optimistic about it,...
BMW 2 Series Gets Olympics-Inspired Commercial
9 Feb 2014, 14:03 UTC · By: Gabriel Nica / In case you weren’t yet convinced that the 2 Series is today’s 2002 model, BMW’s latest commercial will surely convince you. In what seems like an Olympics relay inspired ...
New BMW X5 Gets Major Respect in Latest Commercials
8 Feb 2014, 10:34 UTC · By: Mihnea Radu / BMW USA just released a fresh batch of commercials on its Youtube channel, some of which belong to the all-new X5 SUV. Now, we will admit some of these aren’t brand new and have been shown to ...
BMW Says Hello to the Future with Arthur C. Clarke’s Words
6 Feb 2014, 18:33 UTC · By: Gabriel Nica / ‘The future is now’ is a motto you must’ve heard over and over again, at least in the recent years. For decades, the world and the scientists were enticed by the coming of the 21st...
Audi Takes Shots at BMW and Mercedes with New Commercials
28 Dec 2013, 11:02 UTC · By: Gabriel Nica / It seems like the guys from Ingolstadt are gaining confidence lately. How else could you explain their latest string of commercials aiming directly at their main competitors, BMW, Mercedes-Ben...
Two BMW Ads Qualify for the Auto Ad of the Year Award Final
23 Dec 2013, 10:34 UTC · By: Gabriel Nica / Every year, the guys from The One Club organize the prestigious One Show Awards, recognizing and rewarding the best ads in the auto industry with their Automobile Advertising of the Year Award. T...
BMW 4 Series Coupe: Outperform the Competition
9 Dec 2013, 17:03 UTC · By: Gabriel Nica / After winning several awards this year, already, the 4 Series Coupe has a lot of ground to cover, to earn a place in everyone’s heart, next to the legendary BMW 3 Series Coupe. In the wake ...
BMW 4 Series Convertible Gets a Launch Film
2 Dec 2013, 18:03 UTC · By: Gabriel Nica / Well, it’s been a little over a week since the BMW 4 Series Convertible made its worldwide debut at the 2013 LA Auto Show and the time has come to take a quick look at how the Germans hope to ...
The Father and Son Duo Is Back, Talking Carbon Fiber
23 Nov 2013, 09:40 UTC · By: Gabriel Nica / When we saw the first video of the father explaining the i3 to his son we thought it was a decent idea, one that we took as it was: an explanation of all the car’s advantages. We even th...
BMW Shows Us How to Keep Our Families Happy
22 Nov 2013, 14:35 UTC · By: Gabriel Nica / Part of being a Marketing genius at BMW is making commercials that stay with the people who watch them. Such ads aren’t easy to design, especially nowadays when we’re seeing more and mor...
BMW Commercial: Scary Bicyclists
15 Nov 2013, 17:23 UTC · By: Gabriel Nica / Did you know that the new BMW ConnectedDrive features can save your life? Of course, we’re not talking about the following commercial but we are serious about the life-saving features. The ...
Cool BMW i3 Dad Explains Sustainability to His Son
15 Nov 2013, 16:03 UTC · By: Gabriel Nica / The i3 boasted with its sustainable materials and eco-friendly approach even before it was launched. The Munich-based company made it its goal to make sure everyone knows ALL the advantages of its f...