11 Jan 2012, 16:56 UTC · By: Andrei Tutu / Remember the Abarth 500 seduction commercial? Of course you do. Well, Catrinel Menghia didn’t impersonate a mistress just for the fun of it. She was promoting the little car and now Fiat has a...
3 Nov 2011, 15:26 UTC · By: Andrei Tutu / Since Fiat doesn’t quite seem to have gotten things right with the marketing part of the 500 introduction in the US (the company claims that this is the reason behind the less than impressive ...
31 Oct 2011, 08:36 UTC · By: Andrei Tutu / When Fiat set to conquer the US market with the 500, we placed our money on the Abarth version, which we also think will change American customers’ view on small cars. So far, all we’...
12 May 2011, 13:14 UTC · By: Andrei Tutu / We all know that the Americans like their cars in a certain way and this means that automotive producers that come from outside the US have to make efforts to adapt. This is true even if we are talk...