The company is already operating 65 vehicles in Los Angeles and now added an extra ten in Hollywood. The vehicles will be located at Loyola Marymount University, Occidental College, the University of Southern California (USC) and the University of California, Los Angeles (UCLA).
"By expanding the partnership between Zipcar and The City of Los Angeles, we are providing a viable alternative to car ownership which will reduce the city's traffic congestion and improve our air quality," said Mayor Antonio Villaraigosa. "Together, we are setting the wheels in motion for a greener, more sustainable Los Angeles."
The city will support the company by providing it with reserved parking lots in areas with heavy foot traffic and access to public transportation. The officials have announced their support for the program as studies have shown that for every Zipcar on the road, 15 privately owned vehicles are being eliminated.
In Hollywood, the prices for reserving a Zipcar will be $8 per hour and $66 per day during the week, with gas, reserved parking spots, insurance, roadside assistance and up to 180 miles per day included.
"Zipcar's expansion into Hollywood will help support the city's efforts to make transportation options more efficient, economical and more sustainable," said Amir Sedadi, Acting General Manager, City of Los Angeles, Department of Transportation.