Promoting cars for the Christmas holidays may not seem like the first thing somebody would do, but nevertheless, all manufacturers like to have some sort of special ads running during the holidays, involving the likes of Santa Claus, his home at the North Pole and references to reindeer, hot beverages and the color red.
In these two ads, Mercedes is trying to tell the viewers that everybody gets a present (in this case a Mercedes-Benz car), and ‘good kids’ get a white example, while ‘naughty kids’ who didn`t eat all their veggies, and lit the living room on fire twice, will get a red car.
However, how does Santa deliver the rest of his non-automotive related presents? Well, he uses an SLS AMG Roadster as a sled, and he uses the entire range of Mercedes-Benz cars to act as reindeer. It is actually a witty and amusing way to show off all of their cars in one shot, without it seeming contrived or exaggerated.
However, how does Santa deliver the rest of his non-automotive related presents? Well, he uses an SLS AMG Roadster as a sled, and he uses the entire range of Mercedes-Benz cars to act as reindeer. It is actually a witty and amusing way to show off all of their cars in one shot, without it seeming contrived or exaggerated.