You Can Help JLR Shape the Next-Gen Range Rover, Here's How

Range Rover 14 photos
Photo: JLR
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Jaguar Land Rover is now simply known as JLR. The Indian-owned British automaker has somewhat recently released the brand-new Range Rover into the wild. The current generation is more of a refinement than a breakthrough, but that could be what customers desire. If you were unhappy with how it turned out, there's a rare opening available now – share your feedback directly with the company. This time, they'll listen!
Nowadays, everyone makes an SUV. Customers like high-riding vehicles, and companies want to sell as many units as possible to be profitable. So, the outcome of having an auto market saturated with all kinds of four-wheelers that boast improved ground clearance is inevitable.

But Land Rover's Range Rover sits in a class of its own. It's an iconic machine that has made many people dream of driving it everywhere – from the opera house to the middle of the woods. That SUV can do it all if equipped properly. Nobody will take a posh Range Rover riding on 23-inch wheels off the beaten path. It'll see some gravel, at the most.

But things are changing in the automotive industry. Brands like Tesla prove that people enjoy simpler, more minimalistic cars while also pointing out that EV adoption is possible en masse. The Model Y was the world's best-selling vehicle in the first quarter of 2023 and could end the year in the top spot.

As such, if you're a Range Rover fan and want to help JLR bring forward a unit to your liking, there's a rare opportunity to convey your thoughts directly to the brand.

Land Rover invited some of its fans, owners, and prospective customers to fill out a survey that aims to first find out the following:
  • when do you want to buy, lease, or finance a brand-new vehicle;
  • how much are you willing to spend;
  • which brands would you consider first;
  • if you would be willing to wait for an all-electric version of your favorite Range Rover to become available.

Afterward, the form takes prospective Range Rover buyers to a different screen where they must make a couple of choices. The automaker is interested in finding out what you would buy when presented with various models from competitors like Tesla, Rivian, BMW, Mercedes-Benz, Bentley, and even Jeep.

But as you move toward the end stages of the survey, the questions start getting more and more specific. That's where you'll be able to say why you like the Range Rover and say what could be improved.

The automaker is certainly getting ready for the all-electric era and wants to know exactly what should be done so the Range Rover can remain appealing to affluent buyers who can afford it. If you're among them, don't waste this chance!
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About the author: Florin Amariei
Florin Amariei profile photo

Car shows on TV and his father's Fiat Tempra may have been Florin's early influences, but nowadays he favors different things, like the power of an F-150 Raptor. He'll never be able to ignore the shape of a Ferrari though, especially a yellow one.
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