Yokohama Teams Up with Isuzu Commercial Trucks of America

The Japanese tire maker Yokohama plans to increase its U.S. market share and has announced that it will launch a commercial truck dealer program in cooperation with Isuzu Commercial Truck of America.

The program will see the entire range of Yokohama commercial tires be present in Isuzu commercial truck showrooms nationwide and will offer customers the opportunity to learn more about the tire producer’s innovative technologies.

Yokohama will offer special information packs that present its new developments, such as the fuel efficiency-increasing low rolling resistance Zenvironment line. These will include POS materials like bulletins, literature racks and brochures that will offer detailed information about Yokohama products.

"This new partnership with Isuzu is all about servicing the needs of America’s commercial fleets and truck drivers,” said John Cooney, Yokohama director of commercial sales. “They will now have more access to our product through the nearly 300-strong Isuzu dealer network. The program will also improve the dealers’ ability to provide additional customer service,

The Yokohama/Isuzu tire program is just another example of our commitment to our customers so they can enjoy exceptional savings and one-stop service and parts. The program supports the Isuzu product line and also enables Isuzu dealers to offer the superior Yokohama line of replacement tires for all light, medium and heavy duty trucks. Yokohama is the approved replacement tire being offered as part of the Isuzu Priority Service Maintenance Program,” added Shaun Skinner, executive vice president and general manager for Isuzu.
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About the author: Andrei Tutu
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