Yokohama Displaying Fast Cars at LA Auto Show

Yokohama at 2011 LAIAS 1 photo
Photo: Yokohama
The Yokohama tire brand has planed a spectacular appearance for this year’s edition of the LA Auto Show. The company, which is the “Official Tire Sponsor of the LA Auto Show” for the sixth consecutive year, is focusing on technology, sustainability and social media at is display, which is located in West Hall lobby.
To demonstrate these, Yokohama is showcasing its Advan ENV-R2 rubber on a 450 hp Porsche 911 GT3 race car, as well as its Advan Sport tires on a 2012 Lexus CT 200h tuned by Five Axis.

In addition to that, Yokohama is holding a Twitter photo contest: attenders who tweet a pic of themselves at the company’s booth can win gift bags every hour and a tablet computer each day.

We are certainly bringing a large number of elements to the show this year,” said Alan Holtschneider, Yokohama manager, advertising, promotions & events. “We will have the North American preview of the AVID® Ascend™, the first mass-produced tire utilizing eco-friendly orange oil technology; daily social media-driven consumer contests with tablet computers as one of the prizes; a 115-foot-long “living wall”; performance-tuned cars; and two interactive glass windows consumers can use to learn about tires.
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About the author: Andrei Tutu
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In his quest to bring you the most impressive automotive creations, Andrei relies on learning as a superpower. There's quite a bit of room in the garage that is this aficionado's heart, so factory-condition classics and widebody contraptions with turbos poking through the hood can peacefully coexist.
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