To boot, an orange car will hold its value almost as good as a yellow painted one. According to Phong Ly, co-founder of iSeeCars, "the dearth of supply of such colors may drive prices up." Thus, scarcity is the most important variable accounting for the difference in value between yellow and orange cars versus vehicles sporting far more traditional paint jobs.
So which type of personal transport depreciates the least? The study found out that amongst SUVs, yellow ones show the least depreciation on average, while teal convertibles are losing the least money over a 5-year period.
If it were your money, what color would you opt for your brand new ride? Would you buy a yellow car for its good depreciation rate or would you listen to your heart and go for that candy apple red you've always wanted?