Yamaha R1 Offered in “Life In the Fast Lane” Sweepstakes

The North American division of Yamaha recently revealed it has partnered with the Palms Casino Resort in Las Vegas, NV, to launch the "Life in the Fast Lane" Sweepstakes, which will reward one lucky winner with an all inclusive trip for two to the Palms Casino Resort and a new Palms 'themed' Yamaha R1 designed and customized by Nick Anglada Originals.

The customized supersport motorcycle makes use of several exciting aftermarket parts and accessories, that add a couple of thousands of dollars to the bike's $13,290 base MSRP.

"We are delighted at the opportunity to work with the Palms Casino Resort," said Bob Starr, General Manager of Communications for Yamaha Motor Corporation. "The Palms is regarded as the hottest, youth focused casino resort in Las Vegas. Through this exciting co-promotion Yamaha will reach a new pool of potential riders who will appreciate the performance and outstanding design of our motorcycles."

Scheduled to run from August 2010 to March 6, 2011, the "Life in the Fast Lane" sweepstakes will be promoted on line at the following link and will include a display on the casino floor of the Palms showcasing the customized R1 together with additional information on Yamaha motorcycles.

”We were thrilled at the concept of translating the energy and excitement that radiates through the Palms onto the canvass of a Yamaha high performance sportbike and the actual results are fantastic!” added George Maloof, Owner of the Palms Casino Resort. “Whoever wins the Life in the Fast Lane sweepstakes and the custom Palms R1 is one lucky guy or gal!"