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Yamaha Invites You to Find Your Inner Darkness With the Newly Announced MT Series

2023 Yamaha MT-07 Cyan Storm 29 photos
Photo: Yamaha
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Yamaha Motor Europe recently announced the 2023 MT-07 and MT-125 models, each accompanied by a commercial spot. They have been upgraded with minor improvements for the upcoming year. Read on and find out how the company has enhanced the riding experience on these motorbikes.
I'll start with the MT-07. The model will receive a new 5-inch, full-color TFT display in the European release. You'll also be able to switch between two different screen themes: Street Theme and Touring Theme. The first offers a more modern, pointed look, while the latter provides a traditional, rounded look to the display.

Smartphone connectivity via the Yamaha MyRide app is now possible. If you pair your phone to the bike using Bluetooth, the display will show incoming calls, emails, and text messages through notifications.

The 2023 MT-07 will come pre-wired for fitment of Yamaha's quick-shifter, which comes as an upgrade. If you go for it, you'll find all the necessary electronics installed on the motorbike. Other minor changes include a painted ABS front fender and a revised right handlebar switchgear, which was redesigned to accommodate the new TFT display.

2023 Yamaha MT\-07 Cyan Storm
Photo: Yamaha
Let's take a look at MT-07's commercial spot. It's part of the Dark Side of Japan campaign that started back in 2013 when the MT-09 was released.

"Lots of people see Japan as a traditional society where conformity is the norm, but behind this stereotype lies a sub-culture where new ideas are constantly emerging," Yamaha reps say. The company has illustrated this sub-culture as the dark and unconventional side. This is the inspiration for the MT motorcycles.

"Find your Darkness" is the name of the new commercial, and, as expected, the action takes place in Japan. It starts with a man and a woman walking around when they see a black goo (similar to the one in Venom, if you're a Marvel fan) that flows behind a door. That's when they decide to follow it, and they go inside the building. Then, we see different snippets of the two riding around Tokyo as if they're daydreaming about the experiences.

2023 Yamaha MT\-07 Cyan Storm
Photo: Yamaha
The search for the darkness continues as we see the two wandering around the building, feeling the presence of one another. "Master of Torque" keeps popping up on the screen, a perfect description for the MT motorcycles. It might also be a throwback to the original anime series Yamaha released in 2016, illustrating the MT series' unique characteristics.

Finally, the two manage to find their darkness and connect to it as soon as they touch it. The spot ends with the two meeting each other on the motorbikes.

Next up, we have the MT-125 – also part of the Hyper Naked family. The model is loved by riders looking for a lightweight option and is an option for younglings looking for an introduction to riding. That was the case for me back in 2015; I wanted to have an MT-125 as my first bike when I got my license, and I was limited to 125cc. However, it had been recently released and was too expensive for my budget, so I ended up getting a second-hand YZF-R125.

2023 Yamaha MT\-125 Cyan Storm
Photo: Yamaha
The MT-125 will also be equipped with the new full-color TFT display. However, it will only have the Street Theme. It will benefit from the same smartphone connectivity technology I mentioned earlier. Perhaps the most radical change and a first for the MT125 is the traction control fitted as standard from the factory.

The MT-125's "Darkness is the Next Level" commercial is clearly intended for a younger audience. It starts off with a teenager playing a video game from home in which he's customizing an MT-125 and getting ready to play. The race starts, and he's riding the motorbike on an empty road, switching lanes and gathering point by riding through different icons.

Two other riders appear alongside him, and the players seem to become more and more concentrated in the game. He ends up going through a tunnel, and suddenly, he's transported on the bike, and now he's actually riding the MT-125. The three riders stop, fist bump, and continue their way. This is Yamaha's way of inviting aspiring young riders to make the transition by finding their darkness in the MT-125.

2023 Yamaha MT\-125 Cyan Storm
Photo: Yamaha
The 2023 Yamaha MT-07 and MT-125 will be available in Europe in three colorways – Cyan Storm, Icon Blue, and Tech Black. Pricing and availability will vary depending on which region you're based in. If you're interested in getting your hands on one or looking for more information about them, check in with your local Yamaha dealer.

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About the author: Mircea Mazuru
Mircea Mazuru profile photo

Starting out with a motorcycle permit just because he could get one two years earlier than a driver's license, Mircea keeps his passion for bikes (motor or no motor) alive to this day. His lifelong dream is to build his own custom camper van.
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