WRC Appoint New Global Promoter, ISC

Starting 2010, the World Rally Championship will have a new worldwide promoter. According to a media report issued by the series' official site, FIA's president Max Mosley has just finalized talks with North One Television and its subsidiary International Sportsworld Communicators (ISC) for the promotional right of the WRC for a 10-year period.

The new deal, that stipulates the ISC will hold all media and commercial rights on the WRC, is yet to be ratified by the World Motor Sport Council, and will become effective as of 2010.

“We received significant interest in this tender but ISC, with its experience in rallying and its ambitious plans for the Championship, proved a worthy winner. We can now look forward with a great deal of optimism as ISC implements its comprehensive strategy for the Championship’s future,” announced Mosley after concluding the negociations.

The decision to appoint a single promoter to represent and develop the interests of the WRC worldwide was taken by the FIA last year.

“This represents the start of a new era for the sport - a genuine opportunity for everyone involved in WRC to work together to build something special for the future. We are really excited about the challenge, especially reaching out to new rally fans as our media landscape morphs into the digital age,” commented Neil Duncanson, North One CEO and ISC Chairman.

ISC will therefore continue to hold the commercial right of the WRC, as the company has been official partner of the series ever since 1996. The ISC was purchased by North One Television in late 2007. However, until 2008, the promotion rights of the series were held by the ICS, the FIA and the rally organizers present in the WRC calendar.
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