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World’s Most Famous Ford Bronco, Big Oly, Takes a $1.8 Million Tumble in Off-Road Race

Big Oly, Parnelli Jones' famous '69 Ford Bronco, takes a tumble at NORRA Mexican 1000 63 photos
Photo: Facebook / FishGistics
Big Oly, Parnelli Jones' famous '69 Ford Bronco, takes a tumble at NORRA Mexican 1000Big Oly, Parnelli Jones' famous '69 Ford Bronco, takes a tumble at NORRA Mexican 1000Big Oly, Parnelli Jones' famous '69 Ford Bronco, takes a tumble at NORRA Mexican 1000Big Oly, Parnelli Jones' famous '69 Ford Bronco, takes a tumble at NORRA Mexican 10001969 Ford Bronco 'Big Oly' going under the hammer at Mecum's Indianapolis auction1969 Ford Bronco 'Big Oly' going under the hammer at Mecum's Indianapolis auction1969 Ford Bronco 'Big Oly' going under the hammer at Mecum's Indianapolis auction1969 Ford Bronco 'Big Oly' going under the hammer at Mecum's Indianapolis auction1969 Ford Bronco 'Big Oly' going under the hammer at Mecum's Indianapolis auction1969 Ford Bronco 'Big Oly' going under the hammer at Mecum's Indianapolis auction1969 Ford Bronco 'Big Oly' going under the hammer at Mecum's Indianapolis auction1969 Ford Bronco 'Big Oly' going under the hammer at Mecum's Indianapolis auction1969 Ford Bronco 'Big Oly' going under the hammer at Mecum's Indianapolis auction1969 Ford Bronco 'Big Oly' going under the hammer at Mecum's Indianapolis auction1969 Ford Bronco 'Big Oly' going under the hammer at Mecum's Indianapolis auction1969 Ford Bronco 'Big Oly' going under the hammer at Mecum's Indianapolis auction1969 Ford Bronco 'Big Oly' going under the hammer at Mecum's Indianapolis auction1969 Ford Bronco 'Big Oly' going under the hammer at Mecum's Indianapolis auction1969 Ford Bronco 'Big Oly' going under the hammer at Mecum's Indianapolis auction1969 Ford Bronco 'Big Oly' going under the hammer at Mecum's Indianapolis auction1969 Ford Bronco 'Big Oly' going under the hammer at Mecum's Indianapolis auction1969 Ford Bronco 'Big Oly' going under the hammer at Mecum's Indianapolis auction1969 Ford Bronco 'Big Oly' going under the hammer at Mecum's Indianapolis auction1969 Ford Bronco 'Big Oly' going under the hammer at Mecum's Indianapolis auction1969 Ford Bronco 'Big Oly' going under the hammer at Mecum's Indianapolis auction1969 Ford Bronco 'Big Oly' going under the hammer at Mecum's Indianapolis auction1969 Ford Bronco 'Big Oly' going under the hammer at Mecum's Indianapolis auction1969 Ford Bronco 'Big Oly' going under the hammer at Mecum's Indianapolis auction1969 Ford Bronco 'Big Oly' going under the hammer at Mecum's Indianapolis auction1969 Ford Bronco 'Big Oly' going under the hammer at Mecum's Indianapolis auction1969 Ford Bronco 'Big Oly' going under the hammer at Mecum's Indianapolis auction1969 Ford Bronco 'Big Oly' going under the hammer at Mecum's Indianapolis auction1969 Ford Bronco 'Big Oly' going under the hammer at Mecum's Indianapolis auction1969 Ford Bronco 'Big Oly' going under the hammer at Mecum's Indianapolis auction1969 Ford Bronco 'Big Oly' going under the hammer at Mecum's Indianapolis auction1969 Ford Bronco 'Big Oly' going under the hammer at Mecum's Indianapolis auction1969 Ford Bronco 'Big Oly' going under the hammer at Mecum's Indianapolis auction1969 Ford Bronco 'Big Oly' going under the hammer at Mecum's Indianapolis auction1969 Ford Bronco 'Big Oly' going under the hammer at Mecum's Indianapolis auction1969 Ford Bronco 'Big Oly' going under the hammer at Mecum's Indianapolis auction1969 Ford Bronco 'Big Oly' going under the hammer at Mecum's Indianapolis auction1969 Ford Bronco 'Big Oly' going under the hammer at Mecum's Indianapolis auction1969 Ford Bronco 'Big Oly' going under the hammer at Mecum's Indianapolis auction1969 Ford Bronco 'Big Oly' going under the hammer at Mecum's Indianapolis auction1969 Ford Bronco 'Big Oly' going under the hammer at Mecum's Indianapolis auction1969 Ford Bronco 'Big Oly' going under the hammer at Mecum's Indianapolis auction1969 Ford Bronco 'Big Oly' going under the hammer at Mecum's Indianapolis auction1969 Ford Bronco 'Big Oly' going under the hammer at Mecum's Indianapolis auction1969 Ford Bronco 'Big Oly' going under the hammer at Mecum's Indianapolis auction1969 Ford Bronco 'Big Oly' going under the hammer at Mecum's Indianapolis auction1969 Ford Bronco 'Big Oly' going under the hammer at Mecum's Indianapolis auction1969 Ford Bronco 'Big Oly' going under the hammer at Mecum's Indianapolis auction1969 Ford Bronco 'Big Oly' going under the hammer at Mecum's Indianapolis auction1969 Ford Bronco 'Big Oly' going under the hammer at Mecum's Indianapolis auction1969 Ford Bronco 'Big Oly' going under the hammer at Mecum's Indianapolis auction1969 Ford Bronco 'Big Oly' going under the hammer at Mecum's Indianapolis auction1969 Ford Bronco 'Big Oly' going under the hammer at Mecum's Indianapolis auction1969 Ford Bronco 'Big Oly' going under the hammer at Mecum's Indianapolis auction1969 Ford Bronco 'Big Oly' going under the hammer at Mecum's Indianapolis auction
Shake it off like a champ; that’s a motto that goes perfectly for Big Oly, the world’s most famous Ford Bronco. It’s also one of the most expensive Broncos.
Big Oly is an off-road race-ready Bronco that also happens to be a historic custom vehicle. Designed with direct input from racing driver Parnelli Jones, it was driven to victory by Jones in a series of events, including Baja 1000 in 1971 and 1972, Baja 500 in 1973, and Mint 400.

Last year, Big Oly, named like this in honor of the original sponsor Olympia Brewing Company, was sold at public auction for $1.87 million ($1.7 million before auction fees), along with other items from Jones’ impressive collection. The very high price solidified Big Oly’s status as the most famous Bronco in the world.

Over the weekend, Big Oly took a tumble to match its reputation. Since this is a rig that remains perfectly capable of running in modern events, it was listed in the NORRA Mexican 1000, which is where the $1.8 million tumble took place, RoadAndTrack reports. The driver lost control while turning a corner on top of a hill, which made Big Oly slip off the side and roll down until it came to a halt on its roof.

Photos of the incident show that once the driver and co-pilot were removed from Big Oly, it was tipped back on its wheels and sent along. FishGistics posted the pics, saying the incident was caused by a “talent reservoir leak;” on the bright side, it resulted in only “cosmetic damage.” It will probably cost a lot of money to fix, but at least it’ll buff out.

Big Oly is based on a stock ‘69 Bronco, but there is little left in it that’s still stock, as it’s considered the rig that changed “the design principles and construction for off-road racers.” Power is from a 351ci (5.7L) Ford Windsor V8 that produces 390 hp and is mated to a reworked Ford C6 B&M hydro transmission. The body is fiberglass and aluminum, with huge suspension travel.

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About the author: Elena Gorgan
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Elena has been writing for a living since 2006 and, as a journalist, she has put her double major in English and Spanish to good use. She covers automotive and mobility topics like cars and bicycles, and she always knows the shows worth watching on Netflix and friends.
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