World's Largest Aston Martin Store Opens in Munich

The company’s dealership in Munich, located at Odeonsplatz 2, is now also Aston Martin’s largest retail store worldwide, the British car brand announced today. Based on a new concept, dubbed Fashion – Lifestyle – Art – Events, the Aston Martin Store in Munich spreads over 240 sqm, offering visitors the chance to view the DBS from James Bond film, Casino Royale, which is currently on display.

Exhibits from the Aston Martin Art Collection are also present, while also allowing the store to transform into a unique and classical event location catering to both the company’s special occasions and the availability for private bookings.

The store offers Aston Martin merchandise, clothing collections, accessories and luggage items as well as exclusive executive gifts. Also available will be the Aston Martin Racing range, the complete Aston Martin 007 edition and products of Hackett London. Jaeger-LeCoultre, the Swiss watch maker and brand partner of Aston Martin, is also showcasing its products.

The opening of the Munich store coincides with the international debut of the Aston Martin Jewellery Collection, designed by Australian Jewellery Designer John Calleija of Calleija Jewellers. The store in Munich is the only representation of the jewellery brand in Europe.

“After our dealer moved into a more spacious location in Munich, we felt that such an attractive location was a special attraction point and should be further developed as a part of Aston Martin. Munich is perfect for this. We hope that this new store will share the success of our first retail store which opened at the Nürburgring just a year ago and also signal the possibility for further developments globally,” Ulrich Bez, Aston Martin Chief Executive, said in a release.