World-Renown Adventurers Talk About Breaking Boundaries in Land Rover Ads

The new Discovery Sport 1 photo
Photo: Rover
Having Virgin Galactic’s founder Sir Richard Branson, wildlife campaigner Virginia McKenna and explorer Sir Ranulph Fiennes talk about fearless spirit and pushing the boundaries of travel will definitely make Land Rover win a lot of fans. As part of the commercial campaign of the New Discovery Sport SUV, the British company has recently revealed new clips with the great adventurers talking about their visions.
The new video teaser comes days after the British auto maker has released the clip with Bear Grylls as their new long term ambassador. The three celebrities bring up anyone's spirit of adventure and desire to be free and run wild, so having them all together is probably one of the greatest idea to promote a SUV. At least that is what folks over at Rover thought and we can’t say we bag the differ.

Former actress and founder of the Born Free Foundation Virginia McKenna talks about her passion for protecting the welfare of animals in the wild and her unstoppable spirit to end suffering and save lives. Sir Richard Branson discusses some of the most memorable moments of his life, borne from a sense of adventure and a desire to explore the unknown. Branson believes exploring space travel is the next frontier and that looking at our planet from above might just help human beings treat it different.

Last but not least, Land Rover also has world’s greatest living explorer and famous for his exploits around the globe Sir Ranulph Fiennes invited. He remembers some of his most exciting adventures and also hints at the exploration of space.

All the celebrities end their speeches with an invitation to watch the reveal of the New Discovery Sport and hear a very special announcement from Land Rover, on the 3rd of September, at the brand’s official site.

As we have already revealed, the Discovery Sport will do much more than just replace the Freelander / LR2, as it marks an upmarket move for the company, as well as the introduction of a small family of models.

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