Women Hate the Buying Car Process, Study Says

A recent study commissioned by UK car retailer Quicks has found out that women are particularly intimidated by the car buying process, as more than a half feel they are more likely to be ripped off by car dealers because of their gender. Also, 43 percent feel they are patronised by dealers and nearly a third said they hate visiting them.

The study results also go on to say that over 40 percent of female motorists would not buy a car from a dealer, unless they were accompanied by a male friend or male family member and over a quarter said they feel uncomfortable looking round a dealership with a salesperson on the approach.

Moreover, one in ten feel that buying a car from a dealer is as intimidating as suffering road rage from another driver and one in six said that the attitude of staff at dealerships makes them feel uneasy.

“We know from our own research that increasingly women make the decision on what car to buy in the household. It is clear that the majority of women don't like the car buying experience and that many women feel they are treated differently by sales people, who seem to be trying to take advantage of them,”
stated Katie Martin, Head of Quicks Operations.

Quicks has put together some car buying tips to help women feel confident when buying a car from a dealer:
• Do your research
• Take a friend with you to the dealership and note down some important questions you want to ask the dealer about a car.
• Don't feel pressured
• View the car in good conditions where possible
• Investigate its history
• Test drive the car
• Try not to get emotionally attached to the car
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