Photo: AdWeek
So you find out the person you love has been cheating on you. What do you do? You could start by making sure it happened, confront him/her and have that long conversation. Some may resume to rage even, while others ruin their spouse’s vehicle.
A betrayed woman from Sheffield, U.K., had a different approach to solving her dispute with the cheating husband. She decided to let everybody else driving on the motorway find out her husband was a cheater. However, it appears she was kind enough not to mention his full name, although we have the feeling she made sure at least her husband will see the ad.
As you can see, the billboard - which according to AdWeek, appears just of the M1 motorway - reads: "To my cheating husband Paul. You deserve each other. When you get home I won't be there. Enjoy your drive to work! Lisa." The first thing one observes is the use of punctuation, namely the exclamation point and the full stop.
We could continue this piece by talking about statistics, but considering that cheating and extra-marital affairs are nearly impossible to establish given the secretive nature, we’ll avoid doing so.
We may, however, discuss the “efficiency” of such a billboard. To be honest, we can’t see what the meaning of it was, especially that she never wrote the man’s whole name. Therefore, there are only two persons who can tell who the message is addressing to.
We can, on the other hand, tell you guys the message stood there for three hours during morning rush hour, which means the unfaithful motorist was probably heading to work on that motorway. For those who are considering such a deed, you’ll want to know renting a billboard doesn’t come cheap. According to the source, her act of vengeance cost “hundreds of pounds”.
A betrayed woman from Sheffield, U.K., had a different approach to solving her dispute with the cheating husband. She decided to let everybody else driving on the motorway find out her husband was a cheater. However, it appears she was kind enough not to mention his full name, although we have the feeling she made sure at least her husband will see the ad.
As you can see, the billboard - which according to AdWeek, appears just of the M1 motorway - reads: "To my cheating husband Paul. You deserve each other. When you get home I won't be there. Enjoy your drive to work! Lisa." The first thing one observes is the use of punctuation, namely the exclamation point and the full stop.
We could continue this piece by talking about statistics, but considering that cheating and extra-marital affairs are nearly impossible to establish given the secretive nature, we’ll avoid doing so.
We may, however, discuss the “efficiency” of such a billboard. To be honest, we can’t see what the meaning of it was, especially that she never wrote the man’s whole name. Therefore, there are only two persons who can tell who the message is addressing to.
We can, on the other hand, tell you guys the message stood there for three hours during morning rush hour, which means the unfaithful motorist was probably heading to work on that motorway. For those who are considering such a deed, you’ll want to know renting a billboard doesn’t come cheap. According to the source, her act of vengeance cost “hundreds of pounds”.
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