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With Two Months Left to Superbowl LIII, Hyundai Readies Advertising Campaign

For more than a decade, the official carmaker of the NFL has been at the forefront of Super Bowl advertising.
Hyundai i30 N 1 photo
Photo: Hyundai
Over the years, we’ve seen a Hope Detector at the beginning of this year, we took a trip to the Zagan, Poland U.S. military base in 2017 and we watched Kevin Hart follow his in-ad daughter around a year before that.

For next year’s Superbowl, Hyundai will mark the 11th time it is working its advertising magic on the millions watching the game. Seven times out of those 11 the carmaker’s videos ranked in the top 10 commercials according to Ace Metrix.

During Superbowl LIII Hyundai will be airing a new 60-second spot in the first quarter of the game and a 30-second pre-game commercial. What exactly they advertise it was not revealed. Experiential marketing activations in Atlanta, the location where the event will be held, are also planned.

“After more than a decade of Super Bowl experience and well-regarded creative executions, we are excited to return to the Big Game with fresh, new content that uses the successful formula we’ve refined over the years,” said in a statement Dean Evans, Hyundai marketing chief.

“The Super Bowl is America’s largest stage that allows us to entertain a massive audience while sharing our latest brand and product messages.”

Hyundai’s efforts to remain relevant at the pinnacle of TV advertising are coordinated by the carmaker’s agency of record, INNOCEAN Worldwide.

Super Bowl LIII, or the 53rd Super Bowl in words we can all understand, will take place at Mercedes-Benz Stadium in Atlanta, Georgia. Although the NFL playoff that will send to team to the final won’t start until January, sport and betting analysts are already picking their favorites.

According to NFL.com, the  Los Angeles Rams, New Orleans Saints and Kansas City Chiefs are the most likely teams to take the win next year.
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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