In addition to these global brands’ themes, there are seven Microsoft themes: two for Xbox “Gears of War”; three for Zune: Characters, Elements and Zodiac; and Bing’s Best and Lugares Coloridos.
According to Microsoft, “These new themes are intended for a brand’s most passionate fans and allow for a deeper engagement by letting consumers embed their favorite brand into their PC experience.”
In the Windows Theme Experience pilot, advertisers are going to be able to put their brand on Internet Explorer 8 add-ons, Windows 7 and Windows Vista gadgets, Windows 7 backgrounds and borders and Windows “audio elements.” Also, advertisers will be able to maximize their presence through the operating systems Windows Personalization Gallery pilot.
The pilot program will run until October 10. Meanwhile, Microsoft Windows 7 users are invited to view and download the themes from here.
“The new Windows Theme Experience and Windows Personalization Gallery in Windows 7 allow consumers to customize their technology to reflect the things in life they are most passionate about,” said Darren Huston, corporate vice president of the Consumer & Online organization at Microsoft. “These are great examples of Microsoft innovation and technology coming together to enable top global brands to reach audiences in new and interesting ways.”