Photo: General Motors
This Sunday, February 7, 2021, Super Bowl LV will see the Tampa Bay Bucaneers and the Kansas City Chiefs face off on the field – and the biggest names in the auto industry duking it out in premium ad time.
Super Bowl ad time is the most expensive televised ad time in the history of marketing, and this year’s limited in-person attendance at the event isn’t likely to change that. This means brands buying ad time during the Super Bowl need to put on their best marketing game, and this includes automakers planning big reveals.
It’s no secret that General Motors plans to turn 40 percent of all new car sales electric by 2025. For that same timeframe, it aims to release no fewer than 30 new models for all types of vehicles and all budgets, all of them electric. With three new teasers for the official GM Super Bowl ad out now, it’s clear that the carmaker will be further detailing this electrification plan.
So here’s Will Ferrell hating on Norway with a passion. The teasers don’t go into the details of this open but probably not reciprocated animosity, but they are very funny. After all, they star Will Ferrell.
You will find all three below: in one, Will is reading up on the history of the country (which doesn't include a mention of how it's currently the leader in terms of new EV sales and EV adoption), another sees him ordering millions of anchovy pizzas for every resident in the country, while the third is an open declaration of war. America is coming for you, Norway!
“With all the Olafs, skiing, and year-round sweater weather, why is actor and EV enthusiast Will Ferrell so obsessed with Norway?” GM asks in the briefest of statements. “The answer to the question posed in these big game teasers is coming soon, but it has something to do with Ferrell – and General Motors – wanting Everybody In on electric vehicles. Perhaps someone should tell him GM has 30 EV models coming by 2025.”
The full ad will be revealed one day prior to the Super Bowl, so mark your calendars for February 7 if you want to see what Ferrell and GM have been cooking.
It’s no secret that General Motors plans to turn 40 percent of all new car sales electric by 2025. For that same timeframe, it aims to release no fewer than 30 new models for all types of vehicles and all budgets, all of them electric. With three new teasers for the official GM Super Bowl ad out now, it’s clear that the carmaker will be further detailing this electrification plan.
So here’s Will Ferrell hating on Norway with a passion. The teasers don’t go into the details of this open but probably not reciprocated animosity, but they are very funny. After all, they star Will Ferrell.
You will find all three below: in one, Will is reading up on the history of the country (which doesn't include a mention of how it's currently the leader in terms of new EV sales and EV adoption), another sees him ordering millions of anchovy pizzas for every resident in the country, while the third is an open declaration of war. America is coming for you, Norway!
“With all the Olafs, skiing, and year-round sweater weather, why is actor and EV enthusiast Will Ferrell so obsessed with Norway?” GM asks in the briefest of statements. “The answer to the question posed in these big game teasers is coming soon, but it has something to do with Ferrell – and General Motors – wanting Everybody In on electric vehicles. Perhaps someone should tell him GM has 30 EV models coming by 2025.”
The full ad will be revealed one day prior to the Super Bowl, so mark your calendars for February 7 if you want to see what Ferrell and GM have been cooking.
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