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Will Advertising for ICE Cars Follow the Fate of the Cigarettes and Get Banned?

Toyota Mirai billboard 1 photo
Photo: Toyota
If you watched even one episode of AMC's 'Mad Men' TV series - which is based in the early 1960s - you must have been struck by the amount of cigarette smoking going on in there.
They are lighting those things up everywhere: at the office, the restaurant, during flights - hell, we might be making this up, but we wouldn't be surprised if they smoked in schools as well. That period was a smoker's heaven just like today is the same person's living hell.

Smoking has been identified as a major health risk factor, and the fact it affects not only the person puffing the tobacco but also those around them has eventually led to its ban in all indoor public spaces throughout most of the western world.

It's no secret that the emissions of internal combustion cars have similarly dangerous effects on the human body, and even though measures are being taken to limit the nature and quantity of polluters being spat out of the tailpipes, there are still plenty of hazardous gases and particles coming out of there.

Diesel engines, in particular, have been singled out for the high levels of nitrous oxides that get released into the atmosphere, but all fuel-burning engines regardless of their nature contribute to the large quantities of carbon dioxide, the most commonly known greenhouse gas.

With all this in mind, thinking about a moment when advertising for cars using internal combustion engines gets banned ceases to sound as ridiculous as it does now. Green Car Reports website launched a poll online to see when people believed such a thing could become a reality, and the results speak for themselves.

Since the questionees were readers of GCR, the poll does appear a bit biased from the off. However, just over a third of those who took part (34 percent) believe this day will never come. They are convinced that if the ICE cars die out, they will do so on their own, without any intervention from the authorities regarding their advertising.

27 percent think we're just seven years away from that moment, while a similar percentage (24) would add an extra ten years over that forecast. Finally, 15 percent chose 2050 as the year when a ban on advertising fossil fuel vehicles would be enforced.

With a few countries (France and Germany being the latest) thinking about a sales interdiction for all gas and diesel cars as soon as 2040, we feel those who answered 'never' or '2050' are either delusional or very much in love with their V8s (which is perfectly understandable, don't get us wrong). The fate of the ICE cars seems to be sealed, it's only a matter of how quickly the verdict will be carried out.
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About the author: Vlad Mitrache
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"Boy meets car, boy loves car, boy gets journalism degree and starts job writing and editing at a car magazine" - 5/5. (Vlad Mitrache if he was a movie)
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