Why Proton Should Sell Lotus

We think that everybody knows by now just how difficult a time Lotus is having in bringing all of its new products to market and how money is tight. But now Bloomberg puts a new spin on the relationship between the struggling British firm and its parent company, Malaysia’s Proton.
2011 Lotus Exige S 1 photo
Photo: original image created by autoevolution
The fact is that they are fundamentally different in just about every way and also geographically, so they both have very little to gain from each other. Lotus has also not made a profit for them in 15 years and the time might be right to sell Lotus.

“It will make sense for them to sell it,” said investor Gan Eng Peng. “Proton and Lotus are not a good fit. They are in different market segments, both in terms of geography and product.”

“The only thing we can do is show the current owners, or the new owners, that we are absolutely in line with the business plan that we have presented,” said Lotus Chief Executive Officer Dany Taner Bahar.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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