It's a brave new world we live in, so anything goes. Especially if we are talking about the automotive world, because here, the fierce competition, fast pace of growth and globalization have transformed brands that were until recently very different into interpretations of pretty much the same car. So how do you go about advertising your new product, when you know that the competitors have something that looks strangely similar up their sleeve? The answer is simple, and the solution comes from the little things. Take Ford, for instance. Their new five-seat C-MAX and seven-seat Grand C-MAX are on their way, on a market where they'll have to face more than a fair share of competitors. Most of you know what the new C-MAX is all about, but did you know that neither of the two would give you allergies? If you didn't (and we didn't), Ford says it won't (hope that makes sense). The car maker says the two models have been built using 100 materials and components that have been allergy-tested and approved. "We want to give our customers the best - the best design, performance and quality, and the best passenger environment. That is why we are doing all we can to avoid or reduce to the absolute minimum all materials and substances that may pose an allergic risk," said Caspar Dirk Hohage, Ford Europe engineering director. "We are the only vehicle manufacturer in the world with cars that are independently verified and certificated as allergy-tested by the TUV."
Now do you know why the new C-MAX won't give you allergies?