what3words proposes an innovative approach that completely changes how we mark, navigate to, and share a point on the map. Instead of having to input street names and building numbers, what3words users must enter three random words defining a specific location on the map.
The service divides the entire world into 3-meter squares. Each square receives a unique "address" made of three random words. When you enter the three random words assigned to a specific square in the address bar, what3words points you directly to the square.
As a result, what3words can be used for navigation to precise locations, such as building entrances, a specific spot in a parking lot, or remote areas where street names and building numbers are not available.
Aston Martin will let drivers enter the three random words in the search box of its navigation system, making the guidance offered to customers more accurate. The press release reveals that users who install the Aston Martin connected app will also get what3words destination input, so you'll be allowed to configure the address to navigate directly from the mobile device.
Aston Martin isn't the first carmaker that adopts what3words, and looking at the way it works, the service's growing popularity is not surprising. Lamborghini, Mercedes, Subaru, Lotus, and Mitsubishi are only a few of the carmakers that brought what3words to their models, all looking for more accurate navigation for their customers.
what3words does not include a navigation engine but works in conjunction with a navigation solution to provide directions to a selected destination. The service can indicate the point on the map where the sat-nav solution must take you, making sure you arrive at the correct destination.
what3words is also becoming more popular among emergency services in various countries across the world, as the first responders use the three random words provided by callers to accurately determine their location. The what3words address can be located anywhere on the map, so if you end up stranded in the middle of nowhere, where Google Maps can't provide an address to guide the emergency teams, you can turn to what3words for help.
The service is also available separately as a stand-alone application for iPhone and Android. It can also be accessed on the web, and all versions are available free of charge.