Photo: pixabay.com/jaygeorge
It’s that time of the year when you knock back eggnog (in your personal bubble, this year), look back on 2020, and recap the best and worst. It’s time to talk about car colors.
Philadelphia-based Axalta Coating Systems, a company that provides paint solutions for the auto industry, has released its annual report on color preferences. And color us surprised, white and black are still in the top preferences.
The 68th Global Automotive Color Popularity Report, which you can see in the shape of an infographic in the PDF attachment below, reveals that, despite whatever disruptive styles were apparent with carmakers in 2020, the tendency for consumers to verge toward white and black remained unchanged. White is again the most popular car color (non-color, if you wish to get specific), for the tenth time in a row.
Axalta says 81 percent of the cars produced in 2020 were in neutral shades: white, black, gray, and silver. That said, there’s been somewhat of a shift from silver to gray, with gray being viewed as more modern and luxurious. One thing you can definitely not say about this year’s findings is that car owners felt like wildly adventurous with their color choice.
This allowed white cars to take up 38 percent of the market, followed by black (19%) and gray (15%). Silver has seen a decrease in popularity. Blue and red also made the top 10, at 7 and 5 percent respectively. The only risks taken at a global level this year, in terms of car colors, were brown/beige (3%) and yellow/gold (2%).
As with every yearly report, Axalta underlines regional differences, but they’re only minor. For instance, in Europe, gray topped black, and blue made it into the top 5.
“The consumer purchasing trends reflected in the report drive our development of innovative colors for the future,” Nancy Lockhart, global product manager of color at Axalta, said of the findings. “We're pleased to share this data with our customers and bring together our industry-leading color technology, deep market experience and trend data to work with our customers to bring dynamic colors to life.”
Unless we’re talking about the Musou Black or last year’s Vantablack, there’s really not much dynamism happening in the top car colors.
The 68th Global Automotive Color Popularity Report, which you can see in the shape of an infographic in the PDF attachment below, reveals that, despite whatever disruptive styles were apparent with carmakers in 2020, the tendency for consumers to verge toward white and black remained unchanged. White is again the most popular car color (non-color, if you wish to get specific), for the tenth time in a row.
Axalta says 81 percent of the cars produced in 2020 were in neutral shades: white, black, gray, and silver. That said, there’s been somewhat of a shift from silver to gray, with gray being viewed as more modern and luxurious. One thing you can definitely not say about this year’s findings is that car owners felt like wildly adventurous with their color choice.
This allowed white cars to take up 38 percent of the market, followed by black (19%) and gray (15%). Silver has seen a decrease in popularity. Blue and red also made the top 10, at 7 and 5 percent respectively. The only risks taken at a global level this year, in terms of car colors, were brown/beige (3%) and yellow/gold (2%).
As with every yearly report, Axalta underlines regional differences, but they’re only minor. For instance, in Europe, gray topped black, and blue made it into the top 5.
“The consumer purchasing trends reflected in the report drive our development of innovative colors for the future,” Nancy Lockhart, global product manager of color at Axalta, said of the findings. “We're pleased to share this data with our customers and bring together our industry-leading color technology, deep market experience and trend data to work with our customers to bring dynamic colors to life.”
Unless we’re talking about the Musou Black or last year’s Vantablack, there’s really not much dynamism happening in the top car colors.
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