What Google Maps? 3D Maps Coming to Cars as Next-Generation Upgrade

HERE software in Audi cars 1 photo
Photo: HERE
While Google Maps is currently one of the world’s top navigation applications, dedicated solutions coming pre-loaded on new-generation cars are also becoming more advanced, getting new capabilities like incident reporting, live traffic data, and up-to-date maps.
And now, the automotive industry is getting ready for a new massive upgrade, as HERE has joined forces with Leia and Continental to offer 3D maps as pre-loaded software for automotive OEMs.

More specifically, HERE will contribute with HERE Premier 3D cities, a platform providing access to highly accurate 3D map data. Earlier this month, HERE announced a large update that brings 3D models of 75 city centers across the world, with structures accurately reproduced with physical location, volume, elevation, and façade color information.

Leia will provide the Lightfield Automotive Software Development Kit, while Continental will supply the display solution, with the mix eventually supposed to provide OEMs with a modern navigation experience that comes pre-loaded with the car and therefore doesn’t require other applications.

3D display technology not only brings a new wow-factor into the cockpit but with the right content, it also creates a more intuitive interaction between driver and vehicle and thus enhances driving safety”, said Ulrich Lueders, head of strategy and portfolio at Continental’s business unit Human Machine Interface. “As we see this especially for 3D navigation, I am very happy that we can contribute to a better UX and safer driving environment by bringing together HERE premium map content and Leia’s Lightfield software with our expertise in automotive human-machine interface solutions.

The Audi A8 is the first model in the world to come with HERE 3D city models, but as part of this new partnership, more carmakers out there should upgrade their vehicles with 3D mapping data powered by HERE. For now, no additional specifics have been provided in this regard, but the update should become available to all brands relying on the solutions provided by Continental.
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About the author: Bogdan Popa
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Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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