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What Do You Call 2,000 Subarus Bundled Together? A Record, That’s What

It’s a big weekend for Subaru owners in the U.S. It is now when the Subaru Tecnica International (STI) Subiefest takes place in California, scheduled to attract, as usual, the largest number of Subaru cars and owners in the same place at the same time.
Subaru is going for largest parade of same-make vehicles record 1 photo
Expect to see thus the mightiest Japanese-made cars, in either stock or in (mostly) modified guises. Owner clubs and performance shops will of course be on site trying to advertise their businesses, so it’s a festival in the truest sense, with all the social distancing measures in place, of course.

The highlight of the weekend will be the Subaru parade taking place on Sunday, October 4, at the OC Fair & Expo Center in Costa Mesa, California. The Japanese carmaker plans to bring together 2,000 cars and go for the Guinness World Record for largest parade of same-make vehicles.

For the duration of the parade, drivers will have to stay inside their cars, with masks on if the vehicle’s windows are down. The Expo Center’s parking lot is where the cars will have to wind through.

“We wanted to give our owners an opportunity to do something fun, in their Subaru, with the brand they love,” said in a statement Alan Bethke, Senior Vice President of Marketing at Subaru of America.

“At a time when there is not a lot going on due to gathering restrictions, lock downs, cancellations and closures, we wanted to provide a safe and fun experience for our Subaru family while helping give back to their community.”

Subaru also says there’s a charity side to all of this. There are no tickets required to get in, but the organizers are asking for a minimum $5 donation for each registration to participate in the record-attempt. The money raised this way will be donated to Feeding America, matched by Subaru.

Editor's note: We were unable to determine what "largest parade of same-make vehicles" record Subaru is trying to break.

press release

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