Photo: KTM
One of the greatest things about the internet is that it can be a very powerful and helpful ally when it comes to making the final decision to pull the trigger on a new bike. KTM's new Adventure microsite is such a place that will allow those in search of a new adv bike know more about the Mattighofen machines.
Microsites are becoming increasingly important in the entire virtual approach to selling motorcycles, and they are a valuable tool for customers. Rather than showing off, they offer a lot of crucial information on the models available, stressing out the strongest points and differences between the bikes.
Such web resources turn out to be a great way to discover more about motorcycles, for both riders in search of a new motorcycle and people who consider taking to riding bikes.
With all the data in one place, comparing models and identifying the features that make a bike more or less suitable is much easier than attempting to gather info in the dealership.
Even more so, with plenty of information at hand and available at a glimpse of an eye, comparing the machines manufactured by different brands becomes much easier and almost fun.
We saw Ducati making one of the first big steps in the direction of offering an entire model-specific world in the online environment with the Scrambler. Seeing KTM following pretty much the same recipe is also cool, even though the Adventure models are not a sub-brand for the Austrian maker as the Scrambler is marketed by Ducati.
Even so, informed customers have better chances of making the optimal choice and, therefore, enjoy the most of their motorbikes. So far, KTM's adv range comprises four models, as opposed to 10 years ago, when the 950 Adventure was the only maxi-enduro bike available, backed by the more off-road prone 640 Adventure.
Riders can now choose the sport-adventure 1050 Adventure, a great way to enter this class with a bike that's a neat introduction to this segment. Those eyeing more time spent off the road can go for the 1190 Adventure or its bigger-wheeled 1190 Adventure R sibling, while riders in search of a motorcycle that blends off-road capabilities with the latest touring amenities can decide for the flagship 1290 Super Adventure.
So if you're in for a new KTM, head over to ktmadventure.com and make informed choices.
Such web resources turn out to be a great way to discover more about motorcycles, for both riders in search of a new motorcycle and people who consider taking to riding bikes.
With all the data in one place, comparing models and identifying the features that make a bike more or less suitable is much easier than attempting to gather info in the dealership.
Even more so, with plenty of information at hand and available at a glimpse of an eye, comparing the machines manufactured by different brands becomes much easier and almost fun.
We saw Ducati making one of the first big steps in the direction of offering an entire model-specific world in the online environment with the Scrambler. Seeing KTM following pretty much the same recipe is also cool, even though the Adventure models are not a sub-brand for the Austrian maker as the Scrambler is marketed by Ducati.
Even so, informed customers have better chances of making the optimal choice and, therefore, enjoy the most of their motorbikes. So far, KTM's adv range comprises four models, as opposed to 10 years ago, when the 950 Adventure was the only maxi-enduro bike available, backed by the more off-road prone 640 Adventure.
Riders can now choose the sport-adventure 1050 Adventure, a great way to enter this class with a bike that's a neat introduction to this segment. Those eyeing more time spent off the road can go for the 1190 Adventure or its bigger-wheeled 1190 Adventure R sibling, while riders in search of a motorcycle that blends off-road capabilities with the latest touring amenities can decide for the flagship 1290 Super Adventure.
So if you're in for a new KTM, head over to ktmadventure.com and make informed choices.
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