Photo: autoevolution
Waze is right now one of the leading navigation apps out there, not only on iPhone and Android but also on CarPlay and Android Auto.
And what sets Waze apart from the rest of the crowd is its user-based reporting system that helps the app provide faster routes, thus helping drivers avoid traffic jams and reach their destinations quicker.
Waze has recorded a massive growth in the last decade, and partially responsible for the whole thing is CEO Noam Bardin.
Under Bardin’s supervision, Waze has gone through a massive transformation. Its userbase jumped from just 14,000 to no less than 140 million, and the company ended up becoming a Google asset in 2013.
Bardin was one of those who struggled to keep Waze an independent brand, especially as many expected Google to actually do what it typically does with new purchases: shut down the company and integrate its services into its own products.
While Waze is still an independent app today, it’ll now be someone else’s mission to guarantee this won’t change in the long term. Bardin will leave the company in early 2021, he revealed in an announcement on the Waze forums, with a yet to be found leader to take his role in the coming months.
“Nothing is happening immediately and my role is not changing yet, but we will begin the search for a leader who can propel Waze to the next phase. I remain fully committed to our mission at Waze, and it was important that I tell you about this change myself,” he says.
Bardin promises that Waze would remain an independent company even after his departure.
“I want to emphasize that Waze has Google’s continued support and we will continue to be an independent brand & service. Our 2021 plans and our vision remains the same. We are also investing significantly in our infrastructure and tools,” he said.
Waze has recorded a massive growth in the last decade, and partially responsible for the whole thing is CEO Noam Bardin.
Under Bardin’s supervision, Waze has gone through a massive transformation. Its userbase jumped from just 14,000 to no less than 140 million, and the company ended up becoming a Google asset in 2013.
Bardin was one of those who struggled to keep Waze an independent brand, especially as many expected Google to actually do what it typically does with new purchases: shut down the company and integrate its services into its own products.
While Waze is still an independent app today, it’ll now be someone else’s mission to guarantee this won’t change in the long term. Bardin will leave the company in early 2021, he revealed in an announcement on the Waze forums, with a yet to be found leader to take his role in the coming months.
“Nothing is happening immediately and my role is not changing yet, but we will begin the search for a leader who can propel Waze to the next phase. I remain fully committed to our mission at Waze, and it was important that I tell you about this change myself,” he says.
Bardin promises that Waze would remain an independent company even after his departure.
“I want to emphasize that Waze has Google’s continued support and we will continue to be an independent brand & service. Our 2021 plans and our vision remains the same. We are also investing significantly in our infrastructure and tools,” he said.
Google News