Photo: Waze
Waze continues to be one of the top navigation apps for mobile devices, and drivers see it as a critical app to beat the traffic jams in the crowded cities they live in.
The Google-owned company thus wants the experience with the app to always feel fresh and modern, so today Waze is introducing a brand refresh whose purpose is to make everyone part of the community.
Waze is a community-driven app, as it’s entirely based on user reports, so the company’s mission to expand and make everyone more involved from one end to another is a key approach going forward.
“When we decided to refresh our brand, it became more about revealing who we are, not reinventing anything. We want everyone who uses Waze to feel like they’re part of this community, not just a ‘user.”’ We wanted to bring the joy we bring to people on the road into the building blocks of the brand,” Jake Shaw, Head of Creative at Waze, explains.
The brand refresh, which includes a new icon and an increased focus on new colors, doesn’t bring any new feature, aside from an update to the existing moods. There are now more moods, which allow drivers to pick an avatar that better describes how they feel behind the wheel.
The company says it has already implemented 30 moods and more are on their way.
“We want to represent all different types of people in all different moments on their journey, and make people smile…even when there might not be much to smile about,” Waze says.
The Waze brand refresh is available today, and users can download the app on their Android devices and iPhones right now. As for new features, the Google-owned company hasn’t provided any information in this regard, so only time will tell if major improvements are on their way.
Waze is a community-driven app, as it’s entirely based on user reports, so the company’s mission to expand and make everyone more involved from one end to another is a key approach going forward.
“When we decided to refresh our brand, it became more about revealing who we are, not reinventing anything. We want everyone who uses Waze to feel like they’re part of this community, not just a ‘user.”’ We wanted to bring the joy we bring to people on the road into the building blocks of the brand,” Jake Shaw, Head of Creative at Waze, explains.
The brand refresh, which includes a new icon and an increased focus on new colors, doesn’t bring any new feature, aside from an update to the existing moods. There are now more moods, which allow drivers to pick an avatar that better describes how they feel behind the wheel.
The company says it has already implemented 30 moods and more are on their way.
“We want to represent all different types of people in all different moments on their journey, and make people smile…even when there might not be much to smile about,” Waze says.
The Waze brand refresh is available today, and users can download the app on their Android devices and iPhones right now. As for new features, the Google-owned company hasn’t provided any information in this regard, so only time will tell if major improvements are on their way.
Google News