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Watch the Mach-E Go Against a Stock Car and a Rocket in Ford’s Latest Campaign

The Blue Oval has just launched its latest campaign to promote the all-electric Mustang Mach-E. Called “Mustang Mach-E v. Everything,” it’s a series of crazy videos in which the EV is put to the test against things like a chandelier, a rocket, or a mobile pit crew to showcase its capabilities.
Mustang Mach-E vs Stock Car 8 photos
Photo: Ford Motor Co via YouTube Screenshot
Mustang Mach-E v. EverythingMustang Mach-E v. EverythingMustang Mach-E v. EverythingMustang Mach-E v. EverythingMustang Mach-E v. EverythingFord Mustang Mach-EMustang Mach-E v. Everything
The modern EV era started with the rapid rise in popularity of Tesla, a company that appeared to have no rivals. Mind you, that has changed in recent years as the number of manufacturers that switched to zero-emission propulsion has risen exponentially.

Although its first EV wasn’t a match for Tesla, the American company that gave us the first mass-produced vehicle pulled the Mustang ace from its sleeve and slapped it on an electric crossover.

Ford didn’t settle for a legendary nameplate and fitted the Mach-E with a worthy powertrain and all the latest tech at its disposal. It did that to make sure that a powerful, high-tech, electric Mustang would be more successful than the Ranger EV and the Focus Electric that came before it.

Ford Mustang Mach\-E
Photo: Ford Motor Co.
Needless to say, the carmaker also heavily advertises its upcoming EV, and the latest campaign attempts to showcase its performance and capabilities.

Developed by BBDO NY and 1stAveMachine directors Aaron Duffy and Bob Partington, the “Mustang Mach-E v. Everything” is a series of five short films where the EV battles the forces of gravity and lightning, a racing pit crew, DNA, and a rocket.

The entertaining series starts inside a warehouse where a red Mach-E Premium AWD prepares to launch from a standstill. About 16 feet (4.6 m) in front of it, hanging from the roof, is a beautiful chandelier. The rope that prevents it from falling extends through a series of pulleys all the way under one of the EV’s rear wheels.

Mustang Mach\-E v\. Everything
Photo: Ford Motor Co.
The purpose of the test is to see if the all-electric Mustang’s 428 lb-ft (580 Nm) of torque can help it outrun gravity by launching so quickly that it avoids the falling chandelier.

In the second video, the Mach-E is taken to the desert where it awaits its driver. Close to it, a 12-foot (3.6-meter) rocket is preparing for lift-off.

Here, Ford intends to calm down those suffering from range anxiety and help them visualize the 300-mile (482.8-kilometer) EPA-estimated range of the Premium RWD model.

Mustang Mach\-E v\. Everything
Photo: Ford Motor Co.
Insanity is taken to another level in the third video, where the Mach-E showcases how fast it performs an over-the-air software update against a professional pit crew.

It starts with a white Mach E racing a NASCAR Mustang while a mobile pit crew on an improvised platform towed by a truck starts moving and prepares for the race car to pit in for a change of tires.

Meanwhile, the Mach-E continues to accelerate, and just as the NASCAR Mustang drives onto the moving platform, it stops for an over-the-air update.

The EV’s fast charging capabilities are highlighted in the fourth video, where it appears alongside a Tesla coil. For ten minutes, scientists use the coil to generate a charge as the Mach-E is plugged into a DC fast charger.

The resulting energy generated by Nikola Tesla’s revolutionary device is converted in a number of miles per 10-minute charge and compared to the Mach-E’s result. It is by far the most boring video, but it’s always nice to see a big Tesla coil.

Mustang Mach\-E v\. Everything
Photo: Ford Motor Co.
The final video of the series tests the crossover’s SYNC 4 infotainment system, mainly its machine learning capabilities, which promise to deliver a personalized experience for each driver. Identical twins climb inside the Mach-E to see if the system can distinguish between them.

Ford states that the campaign will debut on Sunday, February 14, with TV and digital placements. All five videos are already available on the carmaker’s website and official YouTube channel.

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About the author: Vlad Radu
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Vlad's first car was custom coach built: an exotic he made out of wood, cardboard and a borrowed steering wheel at the age of five. Combining his previous experience in writing and car dealership years, his articles focus in depth on special cars of past and present times.
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