We’re pretty sure many of you have dreamed about the chance to come up with a commercial for a new car you love, but here’s a really tough challenge - what if you had to think of a plan for showcasing the all-new Ford Mondeo, a car that may be practical and all, but is far from being dream material?
Until you come up with an answer for that, we’ll show you what Ford did for a Mondeo ad called “Night Flight”. The company... flew all the way to Sandane, Norway, where they found “the most dangerous-looking airstrip in the world”.
You have the clip below, so we are not planning to ruin the fund by revealing what goes an in the ad, but hey, we can give you a few behind-the-scenes details.
Oh and don’t imagine that, like the case of many other ads out there, they had an entire day to shoot a scene. The producers were looking for a rather thin window offering just enough light to showcase the car, but also enough darkness to make the lights on the car visible for the airplane pilot (you’ll understand this once you watch the clip).
Thus, the team rehearsed in the daylight and only had about two hours of evening filming per day.
As for the car itself, the new Mondeo made its debut earlier this fall at the Paris Motor Show. Gone are the days when plenty of interior space and reliable engines seized the day for a D-segment car.
Now the Mondeo comes with downsized powerplants going all the way to a 1-liter EcoBoost. The cabin design is a far cry from the boring interior past Mondeos have accustomed us with, while there’s a collection of high-tech goodies, such as the Pre-Collision Assist with Pedestrian Detection, which can stop the car on its own if the driver fails to notice a pedestrian on time.
You have the clip below, so we are not planning to ruin the fund by revealing what goes an in the ad, but hey, we can give you a few behind-the-scenes details.
This commercial featured actual stunts, not CGI
First of all, you should that the scene where there’s a plane that lands right over the Mondeo was actually shot - this is not computer-generated imagery.Oh and don’t imagine that, like the case of many other ads out there, they had an entire day to shoot a scene. The producers were looking for a rather thin window offering just enough light to showcase the car, but also enough darkness to make the lights on the car visible for the airplane pilot (you’ll understand this once you watch the clip).
Thus, the team rehearsed in the daylight and only had about two hours of evening filming per day.
As for the car itself, the new Mondeo made its debut earlier this fall at the Paris Motor Show. Gone are the days when plenty of interior space and reliable engines seized the day for a D-segment car.
Now the Mondeo comes with downsized powerplants going all the way to a 1-liter EcoBoost. The cabin design is a far cry from the boring interior past Mondeos have accustomed us with, while there’s a collection of high-tech goodies, such as the Pre-Collision Assist with Pedestrian Detection, which can stop the car on its own if the driver fails to notice a pedestrian on time.