It's indeed heartening to see an old bike manufacturer such as Ural upgrading their machines and becoming more active as far as advertising is concerned.
Retro as they might be, Ural sidecars need not be actually built with outdated technology. And since adding fuel injection, much better suspensions than what they used to have comes with costs which have to be recovered, the natural solution was to advertise.
I've seen Ural changing much in the last two years, and this means their business is most likely going the right way.
Now, seeing Ural employing creative people and showing nice ads with a deep and meaningful atmosphere is truly warming up the cold winter days, is really uplifting and I'd like to see these fellows becoming even more vocal in the industry.
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