Ward’s 10 Best Interiors Leave BMW Out, Again

Everyone has been complaining about the recent interior design of BMW cars. The interior designers over in Bavaria seem to be out of inspiration, using the same styling cues as they did about 10 years ago, with small changes from one model to another.
BMW F10 5 Series Interior 1 photo
Photo: BMW
Just look at two photos of a BMW interior on a 5 Series and on a 3 Series and you’ll be really hard pressed to find the differences between them. Furthermore, look at the last 3 generations and you’ll notice that everything progressed rather than become new over the years.

The same cannot be said about their competition. Mercedes-Benz is a completely different league. The current S-Class and the C-Class look brand new and have completely revamped interiors that nearly have no competition.

Sure, there are other things to consider as well when buying a car but, after all, inside is where you’ll spend most of the time. Big publications noticed the downfall and BMW keeps getting left behind, systematically.

The i3 and i8 are the only ones built by the Munichers that have a fresh look inside but that’s about it. They can’t make up for the rest of the line-up.

Therefore, Ward’s 10 Best Interiors left all BMWs out of the competition this year, their place being taken by cars that aren’t nowhere close to the premium status the Germans are claiming. Hyundai, Kia and Mazda all were nominated.

Their list looks like this:

  • 2014 Chevrolet Corvette Stingray ($71,960)
  • 2015 Chrysler 200C ($31,470)
  • 2014 GMC Sierra Denali ($56,685)
  • 2014 Hyundai Equus Ultimate ($68,920)
  • 2014 Jeep Cherokee Limited ($37,525)
  • 2014 Kia Soul+ ($24,010)
  • 2014 Mazda3 ($30,415)
  • 2014 Mercedes-Benz S550 ($122,895)
  • 2014 Rolls-Royce Wraith ($372,800)
  • 2015 Volkswagen Golf GTI (Est. $30,695)
As you can see, excepting the Rolls-Royce and the S-Class, every car also has a lower price tag than most BMWs, which makes this an even bigger problem.

So, what’s next for BMW in this department? Well, the new G11/12 7 Series is due out in 2016 and, if we’re to judge it beforehand, based on the Vision Future Luxury concept, we’re in for a big treat.

As you probably know, the flagship 7 Series will dictate how the cars will look like in the future, in the entire BMW line-up. Organic LEDs, multiple displays as well as individual seats will probably be used on the upcoming models. That could mean a total rethink of the old designs but will it be enough?
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