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VW Up Invades City of Frankfurt

Frankfurt. 12 September 2011. The auto world is preparing to worship its gods once again and it seems that certain deities are greedier than others when it comes to receiving attention from mortals. What are we talking about?
Shall we unveil it? 5 photos
VW Up in FrankfurtVW Up in FrankfurtVW Up in FrankfurtVW Up in Frankfurt
Well, let's take the VW Up, for example. Don't be deceived by its city-fit size, this is a car with a huge ego. Why else would you sit in front of the Marriott Hotel, waiting for people to burn your paint with the flashes?

We would've chosen a different marketing pathway though... how about releasing a fleet brightly colored of Up cars through the city?

 
 
 
 
 

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