Their latest "Think Blue." ad puts an ironic twist to that.Because all their cars are available with Start/Stop technology, dad isn't able to get is baby to sleep because the engine shuts off every time he reaches a red light, causing our baby to wake up and start crying. When the lights turn green, the engine hums back into life and the baby drifts happily back to sleep.
The ad ends with the Tiguan pulling up to the lights where another father is doing the same thing in a new Golf. "Yeah, we should have used Durex that night" is what they're both thinking, but VW assures them they'll at least be saving some fuel.