Photo: Apple Corps & Nord DDB / adweek.com
That’s one way of rewriting history. Volkswagen is meddling with one of the most iconic album covers of all times and it’s doing so on the occasion of its 50th anniversary: the Beatles’ Abbey Road cover.
50 years ago today, the Beatles’ Abbey Road album came out, becoming such a smash hit that even the album cover became instantly recognizable. Volkswagen, with help from Nord DDB Sweden, is now putting a spin on the iconic image and, in the process, removing the 4 Beatles from it to allow the spotlight to shine on a white Beetle in the background.
If you’re a fan of the Beatles, you’re probably familiar with the image and whatever is in the background, the Beetle included. It’s illegally parked, half on the pavement and half in the street, and VW would like to rectify that. The intent, they tell AdWeek, isn’t to offend fans but to correct one of the most historic car parking fails in the history of forever.
The Reparked Edition of the Abbey Road vinyl cover has 0 Beatles on it and a correctly parked Beetle. It has been moved a little to the right, so that it’s now legally parked. The updated cover is meant to promote Volkswagen’s Park Assist technology by showing how such a parking fail would no longer be possible with today’s technology.
“Volkswagen continuously innovates to make the driving experience better and safer for drivers and pedestrians,” Jeanette Asteborg, marketing director of Volkswagen Sweden, tells the publication. “We want to show how far our technology has come since that little parking mishap, so that no one else has to live with a constant reminder of their parking fail.”
The Reparked Edition was available online but it’s currently out of stock because of high demand. The photo can still be downloaded free of charge, but donations are encouraged. All funds are directed to Bris, a children’s rights advocacy group in Sweden.
If you’re a fan of the Beatles, you’re probably familiar with the image and whatever is in the background, the Beetle included. It’s illegally parked, half on the pavement and half in the street, and VW would like to rectify that. The intent, they tell AdWeek, isn’t to offend fans but to correct one of the most historic car parking fails in the history of forever.
The Reparked Edition of the Abbey Road vinyl cover has 0 Beatles on it and a correctly parked Beetle. It has been moved a little to the right, so that it’s now legally parked. The updated cover is meant to promote Volkswagen’s Park Assist technology by showing how such a parking fail would no longer be possible with today’s technology.
“Volkswagen continuously innovates to make the driving experience better and safer for drivers and pedestrians,” Jeanette Asteborg, marketing director of Volkswagen Sweden, tells the publication. “We want to show how far our technology has come since that little parking mishap, so that no one else has to live with a constant reminder of their parking fail.”
The Reparked Edition was available online but it’s currently out of stock because of high demand. The photo can still be downloaded free of charge, but donations are encouraged. All funds are directed to Bris, a children’s rights advocacy group in Sweden.
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