2023-11-27 VW Marketing Boss Appointed to Save Struggling SEAT - autoevolution

VW Marketing Boss Appointed to Save Struggling SEAT

The Volkswagen Group has appointed Skoda’s sales and marketing boss Jurgen Stackmann as chairman of SEAT. Stackmann will replace James Muir, who was given senior management role within the Volkswagen Group.
Juegen Stackmann 1 photo
Photo: Volkswagen
51-year-old Jurgen Stackman joined the Volkswagen Group in 2010, initially holding responsibility for sales and marketing at Skoda. As of September 1, he took over marketing at the Volkswagen Group and the Volkswagen Passenger Cars brand.

According to the company, James Muir will leave SEAT starting May 1, 2013 to “assume a senior management function within the Volkswagen Group and report direct to the Board of Management”.

With its global sales down 8.3 percent last year, SEAT is the only money-losing unit in the Volkswagen Group. Three weeks ago, Muir himself said the company needs to double its sales in order to survive and sell near one million vehicles a year to get more investment from Wolfsburg.
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About the author: Ciprian Florea
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Ask Ciprian about cars and he'll reveal an obsession with classics and an annoyance with modern design cues. Read his articles and you'll understand why his ideal SUV is the 1969 Chevrolet K5 Blazer.
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