The program, called Vehicle Repair, Retirement and Replacement for Motorists, plans to repair, retire or replace around 17,000 vehicles which are considered to be polluting the atmosphere.
With the hopes of stopping 500 tons of pollutants from reaching the Californian air by 2013, another Toyota dealership joined the program. Located in Marina Del Rey, the dealership becomes the second one to support the program, following in the path set by the Toyota Place.
"This is a significant step forward for California's air quality," said Paul Lanning, Ed.D., president and CEO of the Foundation for California Community Colleges.
"This program represents a collaboration of multiple agencies involved in California's air quality management. It will infuse much-needed funds back into the state's economy while tapping into the educational and training resources of the California Community Colleges, the largest system of higher education in the world."
VRRRM is funded through a $20 million grant. The money will be spent on providing incentives for motorists to change or repair their cars. In the case of the Marina del Rey Toyota store, helping VRRRM will translate into a cash incentive for participants to bring in their high-emissions vehicles and change it for a less polluting one.
In addition, those who are behind the program will also expand this concept through college sites, where students will be providing motorists with educational weekend events.
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