Volvo Trucks Launches 'Every Drop Counts' Campaign

Swedish manufacturer Volvo Trucks announced it has started its on crusade with fuel consumption and has launched a campaign to raise awareness about fuel efficiency. The company is presenting a philosophy called "Every Drop Counts". The concept not only aims at reducing fuel consumption but also emphasizes the environmental impact.

“Fuel consumption can be significantly reduced via relatively simple measures. Lower fuel consumption is good for our customers and good for the environment, and that’s a message we want to make sure gets through,” stated the company’s President and CEO Staffan Jufors.

The overall range of measures includes major technical innovations such as hybrid technology and gas-powered engines, as well as accessories and services such as choice of equipment, vehicle maintenance, traffic planning systems and fuel consumption analysis. Correct wheel alignment and appropriate choice of tyres can cut fuel consumption by as much as 14 percent.

"It's usually the hardware that gets all the attention. The hardware is of course important and we are very proud of the fact that we have what is possibly the most efficient truck on the market. What is more important, however, is that we have now adopted a holistic approach based on the customer's operations, aiming for optimal energy usage and minimised environmental impact. It's all about big and small steps in harmony," Jufors further added.

"In other words, we're not talking about a vision for the future but rather about concrete steps that are already happening. With all these pieces of the puzzle falling into place, we feel the time is ripe for going out in this way and talking about our philosophy and our long-term aims,” he concluded.

You can check out details of the new Every Drop Counts Campaign at the following link.