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Volvo's Ulf Nordstrom, Intrapreneur of the Year in Sweden

Recruitment agency Talentia awarded Ulf Nordstrom, technical project manager at Volvo Cars, with the "Intrapreneur of the Year" award. Nordstrom is, in fact, the man behind the the DRIVe models. He received the award last Friday, from the hands of former SAS president Jan Carlzon in the presence of about 500 people in Stockholm.

"Intrapreneur of the Year" is a new Swedish award that is handed to people who have "demonstrated an extraordinary ability to discover possibilities and realize ideas as well as organize and create resources to achieve outstanding results".

The DRIVe project started with the C30, S40 and V50, which were presented in autumn 2008. It continued at the Geneva and Frankfurt motor shows this year, and the DRIVe range now covers seven models, since the S80, V70, XC70 and XC60 have joined the lineup.

"The project that we started just two years ago now accounts for about 20 percent of our total sales. There have been fantastic reports in the media on our DRIVe models. And there's more on the way," said Nordstrom in a statement for the press. "I'm not able to reveal any details right now. But I can say we're working flat-out. Next year we will probably unveil a revolutionary solution that will reduce fuel consumption still further."

According to Volvo, some of the most notable details of the DRIVe models that help cut their fuel consumption (all are powered by diesel) and thus also their carbon dioxide emissions are listed below:
  • Improved aerodynamics, including underbody panels, lowered chassis and redesigned rear spoiler
  • Partially covered grille, new front spoiler and wind deflectors for the front wheels
  • New low-friction tires with aluminum wheels
  • Nye management system for the engine (1.6D), new gearbox oil, new power steering system
  • Intelligent battery recharging (the battery is charged only when the accelerator pedal is released)
  • Start/stop function (the engine switches off when the gear lever is in neutral and the clutch pedal is released, for instance at traffic lights)
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