Volvo Reduces 2009 XC90 Pricing by 8 Percent

As part of its efforts to get through the crisis and reduce loses to a minimum, Volvo today announced it will cut 2009 XC90 pricing by 8 percent. Such a price cut means a saving of up to $3,250 on V8 models, wrote today, with the cheapest model now valued at $37,000 for the 3.2 l trim. Furthermore, the R-Design now costs $38,205 while the V8 AWD and the VW AWD R-Design are sold for $46,300 and $47,550 respectively.

"The decision to re-price the XC90 was taken to provide a strong value message to our customers," said Doug Speck, president and CEO of Volvo Cars North America. "The XC90 has been one of the most successful vehicles for Volvo, and this action will help to continue that success."

In addition to the price cut, the Swedish automaker has also upgraded equipment levels, with the XC90 now exclusively available as a seven-seat configuration.

Aside from this price cut, Volvo is now fighting for survival as parent company Ford announced in late 2008 that it is willing to send the Swedish unit in case a private investor is found. Moreover, Volvo confirmed that a number of parties are interested in acquiring Volvo but no final decision has been taken yet.

"We've had contact with a number of parties who've expressed interest concerning the future of Volvo. Ford's been pleased with the number and quality of those parties," John Gardiner, Ford's European director of strategic communications said, citing a message sent to Volvo employees.

"We've had preliminary discussions to determine the level of interest in the Volvo business that they have and we're now talking in more detail to those parties about the future for Volvo."
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About the author: Bogdan Popa
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Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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