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Volvo iPhone App Shows Car Impact on Air Quality

The British division of Swedish automaker Volvo announced today the launch of a new iPhone application that reveals the toxic emissions of the four pollutants which impact local air quality and human health: carbon monoxide, oxides of nitrogen, hydrocarbons and particulates.

According to Volvo, it’s these toxic emissions that give the UK one of the highest recordable asthma rates in the world and which the Environmental Audit Committee predicts will contribute to 50,000 premature deaths each year.

The Volvo App splits toxic emissions into seven bands - Band A includes cars with toxic emissions of between 0-275mg/km, rising to Band G cars with toxic emissions of over 600 mg/km.

By using the App, the driver can search for their specific make and model of car and a Best-In-Class button immediately identifies the car with the lowest toxic emissions in that sector.

“We proved earlier in the year that just because a driver is buying a small car doesn’t necessarily mean they are buying a low tailpipe emission car,” stated Volvo Car UK’s managing director Peter Rask, Regional President for Volvo Car UK, Ireland and Iceland.

“What our Emissions Equality programme aims to do is to help drivers make more informed decisions by giving them access to the total emissions data of their car. Ultimately by using the information on our App, drivers can genuinely help improve local air quality,” he added.

In conjunction with the new App, Volvo Car UK has also launched an online Facebook petition to mobilise the masses to try and influence Government into mandating the information contained in the App to be available in all car dealerships. Details can be found at the following link.
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