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Volvo Employees Like to Walk

To show, if there was any more need for that, it's support for the global efforts to reduce harmful emissions coming from cars, Swedish carmaker Volvo kicked off a few weeks back an interesting project: it made the employees of its facility in Gothenburg walk, instead of drive.

In the ten weeks since the program started, Volvo claims the workers who chose to take part in it have clocked 9,900 zero-emission kilometers (6,150 miles). But if you think they've managed to do so without being organized, you're mistaken.

Volvo had each of the workers be part of one of 50 groups, each containing between five and 50 people. Each individual was asked to enter his/her normal travel patterns into the mobile-phone software called Commute Greener.

Based on the usual travel patterns, each individual was given his/her own carbon footprint and a target for reducing his/her carbon emissions. This target is the equivalent of leaving the car at home for one day, once every two weeks.

Most of the groups and individuals managed to severely cut their carbon footprint, with the record being set by a group which reduced that figure by no less than 67 percent. And, they say, it was fun to do too.

“Great fun!” said Marja Hogberg, environmental co-ordinator at Biskopsgarden. “Every kilogram of carbon dioxide was counted and I think it gave many people a new understanding and insight. The opportunity to set your own targets and then follow the difference every single one of us makes, is really stimulating. We would like to continue using Commute Greener.”
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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